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coabltmoe
Let’s start with the truth. Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight. This means you have to stay ahead of...
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Facebook’s F8 conference took place last week in Silicon Valley and the tech world is once again set on its ears. From direct brain-computer interface for typing to augmented reality, special effects picture sharing and more, the F8 of the tech world appears to be glorious (and will undoubtedly have profound effects on marketing). Facebook...
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Why you need to verify your business info and how Cobalt Digital Marketing can help. You’ve worked hard over the years to develop a reputation of quality products and premium customer service. You’ve taken the right steps to make sure that customer needs are met and your company innovative. You’ve fought tooth and nail to...
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Everybody and their mom knows SEO—or so they say. How many supposed SEO experts have promised you a ranking on page one within a week? Never mind the fact that they’ll probably use keyword stuffing, black-hat SEO tactics, duplicate content, link building campaigns, and similar strategies that are all highly frowned upon. Heck, even Google...
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It’s been a hell of a ride here at SXSW 2017! From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government’s role in “disrupting disruption” (plus the occasional movie premier…here’s looking at you, As I Walk Through the Valley), it’s safe to say...
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“SXSW is considered to be the biggest and most diverse event focusing on the intersection of people and technology.” -Forbes This quote captures the exact essence of why Mauricio Pina from the Cobalt Digital Marketing team has happily taken the journey up to Austin since 2007 to immerse himself in a world of digital creativity,...
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There’s a dark side to SEO and digital marketing. There’s back alley negative SEO attacks. Competitors belittling your services. Falsely created business reviews. And sometimes there’s just bad marketing choices being made. On one hand, quality digital marketing offers a seemingly infinite potential to develop and provide more effective customer experiences. This user-centered approach means...
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This election is finally coming to an end. But it seems like marketing on social media and presidential elections have only just begun. “The First Digital Election” of 2012 definitely offered Americans a glimpse as to how influential real-time digital media could be, but very few of us were prepared for the dramatic 2016 presidential...
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The Squid: The Art Behind Planning Your Digital Marketing Strategy for a Medical Practice We’ll get to The Squid in a bit, but first, consider this question. How does digital marketing fit into the overall marketing strategy for your medical practice? Perhaps you have no idea and that’s why you are reading this blog. When...
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It might just seem like fun and games, but there really is a deeper level of meaning and lessons the Olympics can teach us. In case you weren’t aware, the Olympics have been underway for nearly 2 weeks, and there have been many memorable performances (and losses) that have taken place.  But before any of...
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