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digital marketing
  The holiday rush is here. The streets (and digital avenues) are full of holiday shoppers searching for that perfect gift. Holiday e-commerce sales are set to see a 10-percent year-over-year growth rate with retailers and e-commerce businesses experiencing the single biggest days of sales on the 22nd and 23rd of December. This means there’s...
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There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of...
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Let’s start with the truth. Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight. This means you have to stay ahead of...
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Facebook’s F8 conference took place last week in Silicon Valley and the tech world is once again set on its ears. From direct brain-computer interface for typing to augmented reality, special effects picture sharing and more, the F8 of the tech world appears to be glorious (and will undoubtedly have profound effects on marketing). Facebook...
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It’s been a hell of a ride here at SXSW 2017! From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government’s role in “disrupting disruption” (plus the occasional movie premier…here’s looking at you, As I Walk Through the Valley), it’s safe to say...
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“SXSW is considered to be the biggest and most diverse event focusing on the intersection of people and technology.” -Forbes This quote captures the exact essence of why Mauricio Pina from the Cobalt Digital Marketing team has happily taken the journey up to Austin since 2007 to immerse himself in a world of digital creativity,...
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There’s a dark side to SEO and digital marketing. There’s back alley negative SEO attacks. Competitors belittling your services. Falsely created business reviews. And sometimes there’s just bad marketing choices being made. On one hand, quality digital marketing offers a seemingly infinite potential to develop and provide more effective customer experiences. This user-centered approach means...
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This election is finally coming to an end. But it seems like marketing on social media and presidential elections have only just begun. “The First Digital Election” of 2012 definitely offered Americans a glimpse as to how influential real-time digital media could be, but very few of us were prepared for the dramatic 2016 presidential...
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The Web as you know it —– is alive! It’s growing, evolving, and changing daily. While websites have yet to develop consciousness like you and I, they still live and grow based on their interaction with website visitors and powerful search engines. According to InternetLiveStatistics.com, there are over 1 billion websites and Google processes 3.5...
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The Squid: The Art Behind Planning Your Digital Marketing Strategy for a Medical Practice We’ll get to The Squid in a bit, but first, consider this question. How does digital marketing fit into the overall marketing strategy for your medical practice? Perhaps you have no idea and that’s why you are reading this blog. When...
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