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Call Now! 866-224-5705

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social media
Let’s start with the truth. Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight. This means you have to stay ahead of...
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Facebook’s F8 conference took place last week in Silicon Valley and the tech world is once again set on its ears. From direct brain-computer interface for typing to augmented reality, special effects picture sharing and more, the F8 of the tech world appears to be glorious (and will undoubtedly have profound effects on marketing). Facebook...
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It’s been a hell of a ride here at SXSW 2017! From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government’s role in “disrupting disruption” (plus the occasional movie premier…here’s looking at you, As I Walk Through the Valley), it’s safe to say...
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“SXSW is considered to be the biggest and most diverse event focusing on the intersection of people and technology.” -Forbes This quote captures the exact essence of why Mauricio Pina from the Cobalt Digital Marketing team has happily taken the journey up to Austin since 2007 to immerse himself in a world of digital creativity,...
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This election is finally coming to an end. But it seems like marketing on social media and presidential elections have only just begun. “The First Digital Election” of 2012 definitely offered Americans a glimpse as to how influential real-time digital media could be, but very few of us were prepared for the dramatic 2016 presidential...
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Twitter “officially” opens its data platform, Gnip, so brands can get analytics on demographics and interest data about those who visit their sites or view their tweets.  No…it’s not “Big Brother” that’s keeping a tab on all of your Twitter activities.  The social media platform just recognized how valuable their data can be for businesses...
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Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular. What started with simple time-limited photos, and silly ways to make your work day go by quicker has now transformed into so much more. From the puppy dog filter we’re all so fond of, to their endless...
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