Want to know what spooks a digital marketer more than low conversion rates? When their Google rankings tank and they don’t know why.
It can happen to business owners and digital marketers alike if they aren’t keeping up with all the changes that occur over the course of a few months or even a few weeks. One little tweak to Google’s algorithm can send your website down in rank, taking your money-earning opportunities along with it.
But you don’t have to worry about that when you subscribe to our Cobalt Formulaᵀᴹ. At Cobalt Digital Marketing, you have dedicated catalysts at the ready, anticipating Google changes and preparing your website to weather the storm.
But what does that mean for you as a business owner? Glad you asked…
Google Updates ALL. THE. TIME.
One of the great things about Google’s search engine is how it stays innovative and fresh on a daily basis. That’s because the Google search algorithm is updated between 500 to 600 times a year. If you do the math, that comes out to approximately once or twice a day.
While this may seem a bit excessive, it is what keeps the search engine above the rest.
Now, consider this. If your marketing team has limited knowledge of what these changes mean, lack the tools necessary to monitor fluctuations in website traffic, or don’t have the skills to make the appropriate changes (or even all three), your revenue-generating opportunities will dry up like an ancient mummy in some forgotten tomb in Egypt.
That’s why you need the Cobalt Formulaᵀᴹ. A meaningful portion of our formula involves anticipation and adaptation.
Our catalysts anticipate the change to minimize impacts on our clients’ websites and digital marketing plan by employing research day in and day out.
Once we are confident that changes are coming by confirming and reconfirming with our monitoring tools, we draft a solid plan to ensure that our clients not only maintain a first page ranking stay but also benefit from improved ranking.
And one of the many ways we do that is through SEO.
Spooky Isn’t the ‘S’ in SEO
Aside from monitoring and adapting to Google changes in algorithm and ranking, another component of our Cobalt Formulaᵀᴹ is reflected through our search engine optimization (SEO) services.
Briefly, and roughly, speaking, SEO is a practice that considers (and employs) many search engine ranking factors in an effort to keep a website visible, i.e. keeping your website on the front page of the search engine results page where the majority of users will look. With Google, that is over 200 factors.
Part of what makes Cobalt Digital Marketing effective is how we can shift our SEO strategy on a moment’s notice in order to maximize potential revenue streams for our clients, despite the many factors to consider.
What’s Going On Right Now with Google Algorithm?
The metaphorical “Google waters” have been churning a bit as of recent, showing upward and downward fluctuations over the past few weeks. While most of the automated tools aren’t showing much to be concerned about, many of the digital marketing, webmastering, and IT communities are acting as if they have seen a ghost.
Webmasters have claimed that the traffic to their website has decreased from anywhere between 50 to 90 percent. While this should alarm many in our industry, we remain unfazed.
A lot of the speculation that is going on in the rumor mill is that these changes have occurred to websites that either over-optimized and/or employed the use of black hat SEO. These strategies usually go against search engine terms of service because they try, in some fashion, to “game the system.”
Of course, this is all just conjecture at this point as Google has yet to confirm anything regarding the activity, but as always, we are watching.
Google is always changing. Enlist the aid of the digital marketing experts at Cobalt Digital Marketing to tame the beast.
Our Cobalt Formulaᵀᴹ is not just some sort of witch’s brew. It is a tried and true formula that we here at Cobalt Digital Marketing have crafted over the years to develop the best search optimization practices, social marketing strategies, digital ad campaigns, content creation – you name it.
Google constantly changes, and in order to be the best, you have to adapt and evolve. Contact us at (866) 224-5705 for more information on how our Cobalt Formulaᵀᴹ can better help your business today.