For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.
Linking content out to other websites is extremely common, but the main idea behind doing so revolves around the fact that Google’s search algorithm is based on relevant material and content within a certain subject, and adding-on links to other established websites is believed to help boost a lower-grade website’s SEO ranking.
While digital marketers, webmasters, and SEO specialists are always trying to find the best solutions in order to achieve higher rankings, the McAllen digital marketers of Cobalt Digital Marketing are here to settle this debate once and for all.
The Purpose of Linking Out to Other Websites
A web page with external links to other pages is a very common thing to come across. For instance, a small or independent news provider might add links to a page with a higher profile, such as CNN, for the sake of citing their sources and having more information for the user.
With this idea in mind, certain SEO specialists have believed that tying in other domains within their own would help to boost their own website’s popularity and relevance.
While this can add value to your own website by helping your users find additional relevant content, the higher-ups at Google have confirmed that this idea of linking to boost your rankings is actually a myth.
Debunking the “Higher Ranking” Myth
John Mueller, a Webmaster Trends Analyst for Google, has recently stated that linking out to other higher-grade websites does not help you increase (nor decrease) your own website’s SEO rankings whatsoever.
Still, some have made claims and speculated that Google is actually lying about this.
In an attempt to get the truth out, a recent tweet was aimed at John Mueller in which a graphic was shown claiming that linking out DOES indeed help improve rankings. Mueller’s response was simply “No” and also added that many people have done this for years now in an attempt to have “their low-quality pages suddenly seen as being high-quality.”
Mueller also emphasized how search algorithms all come down to having trustworthy, high-quality content and that the linking out strategy does not help to achieve this.
The Cobalt Formulaᵀᴹ
The McAllen digital marketing agency, Cobalt Digital Marketing, is leading Rio Grande Valley SEO experts and can perform the actual strategies that will help you to get your website ranked the right way – ultimately boosting sales in the process.
At Cobalt Digital Marketing, our dedicated team has always been one step ahead of the curve in regards to keeping up with the unpredictable world of SEO.
Our team of catalysts strives on creating brands from the ground up, helping businesses increase their overall online audience engagement, improving sales, and growing your overall presence through our proven and award-winning, Cobalt Formula. No matter how big or small your business may be, we will craft a customized formula that will best suit your specific needs and goals.
Contact Cobalt Digital Marketing today at 866.224.5705 to see how our Cobalt Formula can lead your business to higher ground! Ask about our FREE SEO analysis.