Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online–whether it’s for retail therapy or obtaining much-needed essentials–using their purchasing power as a means to adjust to their everyday lives.
From buying cars to online curbside pickup, the scope of how businesses work and cater to customers has definitely shifted. In fact, online sales have surged over the course of the stay-at-home orders the nation had in place, and with so many consumers getting accustomed to buying products online, that eCommerce momentum isn’t going to decline any time soon, even as we slowly reopen many facets of the economy.
The best thing your business can do is to capitalize on this momentum and start mapping out an online strategy to get these buyers to be aware of your brand and your product. There are many simple measures a business owner can take such as replying to reviews, maintaining an updated website and social media page, and even making sure their hours on Google My Business are up to date.
How to Optimize Your Hours for Google My Business
Business owners should be aware that Google has premiered a new category within Google My Business that will allow them to set more hours for their company. These hours are characterized by types of hours, such as when supermarkets offer early morning hours for specific customers, specific access times a physician is available, or special pickup hours at a given business.
You can go into your Google My Business account and click on the tab labeled “Info,” go under your main hours, and you can select the option that will allow you to set “More Hours.” You then can select the pencil edit button to pick from a category of hours that includes access, brunch, delivery, drive-thru, happy hours, kitchen, pickup, takeout, and senior hours. With this tool, you have plenty of flexibility to set those hours by day, even if they occur at various times throughout the same day.
Always Looking Out for You, Especially During These Uncertain Times
With this update to Google My Business, your customers are now aware of any special hours that you have installed specifically for them when they look you up on Google, helping facilitate business during those hours. This update from Google is a boon to your business, especially during these uncertain times.
While this is an activity that you can do on your own, aligning yourself with a marketing company that knows how to reach both customers and potential consumers can be an effective way to not only implement the Google My Business special hours update but help you strategize other facets of your overall digital marketing strategy as well.