Shut Down Shouldn’t Mean Shut Out: Why You Still Need a Website When Social Media Goes Out

April 14th, 2021

March 19th, 2021 was the day the earth stood still–at least for hundreds of millions of Facebook users.

The social media titan experienced some technical issues that caused users to have trouble accessing Facebook services. The same went for Facebook-owned Instagram and WhatsApp.

While the outage was short-lived, it wasn’t the last time in recent months that the social media sites experienced issues across the US. On April 8th, the Facebook family went down once again, with a Facebook spokesperson claiming a “configuration change” was the culprit.

Whatever the truth is, these interruptions are being felt more and more by businesses, and with 1.84 billion daily active users worldwide, a Facebook outage can have some detrimental effects on your company.

So how do you avoid missing out on revenue when dealing with social media outages?

You make a website.

Keep It Going, Even When Social is Down

Undoubtedly, we live in the age of social media. Influencers, creators, business owners, brand ambassadors, and the rest of the world are using social media platforms to communicate with their audiences. While a social presence is essential, websites remain just as critical and relevant as ever before–especially when social shuts down.

If you’re a business owner, there’s one thing you need, and that’s a website. If you don’t believe the hype, then consider why entrepreneurs still need digital web presence in 2021:

  1. Customers still need to reach you during social media outages.
    Just because social goes out doesn’t mean potential customers aren’t looking for you online. If all you have are your social media profiles to share important, customer-impacting information (e.g. hours of operation, business addresses, prices, menus, important announcements, etc.) and your profiles are unavailable because of an outage, then you’re bound to lose out on revenue opportunities.
    And while these interruptions may only last a few minutes, over time, those minutes can add up to hours, which can mean dozens, if not hundreds, of missed opportunities.
  2. Own the narrative of your brand and business.
    Unfortunately, there can be a lot of noise on social media, and truly owning and marketing your brand only through social media can be a nearly impossible challenge to overcome. An official (and gorgeous) website can help you establish a strong brand identity where you can customize its look and feel.
    Plus, not only can you share critical information via your website, but you can also delve deeper into your company’s story, share additional engaging content, FAQs, and your entire inventory.
  3. Create a unified and cohesive online presence.
    While social media is a great tool for any digital marketing campaign (and essential in most cases), you still have to play by the rules of the platform you’re using. That means fewer customization options, which may not allow you to explore all angles of your brand.
    However, when you combine a great social presence with an outstanding website (and digital ads campaign), the opportunities are boundless. Websites allow you to unify your brand and create a more holistic online presence, where you aren’t just a Twitter account, for instance, but a credible company that your audience can trust.
  4. Gain valuable insights and analytics to help you make better business decisions.
    One of the greatest benefits of having a website is that you can track a wide assortment of important data. Learn where your visitors come from, how long they are staying on individual pages, where they are in the sales funnel, how they found you, what type of information they are looking for, and so much more.
    Another critical component that websites deliver on is search engine optimization (a.k.a. SEO). When potential customers search for you, your product, or your service via search engines like Google, properly executed SEO tactics (e.g. high quality content, keyword optimization, mobile-friendliness, page load speed, etc.) will make sure that you get found. But to do this properly and effectively, you need SEO experts like ours at Cobalt Digital Marketing.
    Suffice it to say, websites are perfect for in-depth analysis and reporting.

Don’t let the next social media outage cost your business money. Work with the right digital marketing agency that can build you the website of your dreams.

Contact Cobalt Digital Marketing today, and we’ll make sure your online presence stays strong 24/7/365.

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