5 Myths About Social Media Marketing Debunked By McAllen Social Media Marketing Experts

August 8th, 2023

A woman using social media on her phone

Whether you’re starting a new business or you’ve run your company for years, social media marketing can make a big difference for your business — and we do mean the bottom line!

Of course, if you’re an established business owner, you probably know this already. By now, social media marketing has become an established part of the advertising landscape, but that also means there’s been plenty of time for misconceptions to crop up about how social media marketing works and what it can achieve

Keep reading to get the truth from your McAllen social media marketing experts about 5 big myths surrounding social media marketing.

1. Myth: My Customers Aren’t on Social Media

This is by far the biggest myth surrounding social media marketing. Whether you have an older customer base or your business is primarily B2B, you might be thinking your customers just aren’t on social media, but that isn’t true! 

The reality is, just about everybody is on some form of social media, you just need to know the right place to look! Whether that means using LinkedIn, TikTok, or any platform in between, a McAllen social media marketing agency can help you create effective strategies to gain customers and boost sales.

2. Myth: Social Media Is Only for Getting New Customers

If you’re looking to boost your sales or loyalty amongst your existing customers, you might think that social media isn’t the right place to turn, but you’d be wrong! Research reported by AdAge showed that 84% of those who liked company Facebook pages were in fact current or former customers of that company. That means that, along with new customers, social media is also a great way to connect with your existing customers, too!

3. Myth: Social Media Is Only for Socializing, Not Branded Content

Sure, a lot of social media is about sharing baby pictures and relationship status updates, but that’s not all it’s good for. Of course, you’ll want to use your social media platform to socialize and connect with your customers, but you can also use it to generate leads and promote your products. 

Really, the conversations you have on social media aren’t the primary goal. Instead, your posts work to drive traffic to your website.

4. Myth: You Can Manage Social Media Marketing Without Management Tools

Anybody can write a post for social media, but it takes special expertise and tools to create posting strategies that maximize your ROI. On the internet of today, you need to be equipped with powerful monitoring and management tools in order to make the most out of social media marketing. 

By working with a McAllen social media marketing company like Cobalt, your campaigns will be run using the most powerful analytics and tracking tools available.

5. Myth: You Can Rely on Social Media Strategies That Worked in the Past

From the algorithms that it’s built on to the trends that it facilitates, social media is always changing, and any business that wants to see results will need to adapt its social media marketing strategies to keep up. 

Even if a tactic you used brought in excellent results last season, that doesn’t mean it will work this year; in fact, it’s almost sure not to. With help from a McAllen social media marketing agency, you can rest assured that your social media advertising strategies will always be on the cutting edge.

Take Your Business to the Next Level With Cobalt Digital Marketing Social Media Management in McAllen

On average, people spend a whopping two hours and 31 minutes per day on social media. That’s a lot of time spent scrolling the feeds! If you own a business, you need to start taking advantage of the opportunities social media represents.

Still, not all social media strategies are created equal. Make sure your business is getting the most out of its social media marketing by working with the team of McAllen social media marketing experts here at Cobalt Digital Marketing.

Are you ready to start evolving your business? Reach out to Cobalt Digital Marketing for cutting-edge social media management in McAllen.

Get Started!