Is Your Christmas Marketing Plan Ready? Everything You Need for a Holly Jolly Holiday
December 11th, 2023
Christmas is right around the corner, and there are all sorts of things to prepare. If you own a business, you need to have a marketing plan in place to take advantage of the spirit of the season and gift yourself a strong end to the year!
Christmas marketing isn’t just festive, it’s the perfect opportunity to let your customers get a better idea of who you are and what your brand means. You can get in on the surge of holiday shopping while making an impression on customers that will last all year round!
So, what does it take to fully deck the halls of your online presence? Keep reading to learn more from the expert marketing elves here at Cobalt Digital Marketing workshop.
Make a List and Check It Twice
With so many presents to deliver all in one night, there’s no doubt that Santa has a meticulously planned schedule. Learn from Santa! This holiday, create a detailed map of every holiday sale, post, and promotion you plan to carry out and follow that plan through all of yuletide.
If you’re working with an experienced digital marketing company like Cobalt, you’ll have a clear outline of when your holiday marketing will be rolled out. Coordinating like Santa and his elves is key!
Gift Wrap Those Holiday Posts
Nobody wants to be scrambling on Christmas Eve to get all the presents wrapped and under the tree, and your social media posts and holiday blogs shouldn’t be rushed either. After all, if you wait until the holidays, you’ll be too busy celebrating to make a great post.
You should have all of your holiday posts and updates planned and scheduled long before Rudolph and the rest of the reindeer arrive on Christmas Eve.
Spruce Up Your Website
We’ve said it before and we’ll say it again: your website is the home of your business online. If you plan on having people over for the holidays, you’re no doubt going to do some sprucing up before they arrive. The same thing applies to your website!
If you want to draw in more customers this holiday season, you need a website that shines like the perfect tree-topper.
Get Ready for a Snow Storm of Data
For marketers, the true gift of the holiday season is great data. During the holidays, you can gather all sorts of data about what your customers are interested in and what they want. This means preparing A/B testing and monitoring post-performance during and after the holidays.
A capable McAllen digital marketing company like Cobalt can gather this data for you and use it to improve your marketing performance in the coming year.
Let Cobalt Guide the Way This Holiday Season
Here at Cobalt Digital, we can guide you through the storm of bad marketing just like Rudolph’s red nose to ensure you and your customers have a jolly holiday season maximizing your marketing ROI.
If you want marketing to help your business outshine your competitors, reach out to the McAllen digital marketing experts at Cobalt Digital Marketing. We can make your products or services the present under the tree that everyone wants to grab!