Our Christmas Gift to You: 5 Tips To Leverage Your Digital Footprint!

December 23rd, 2023

Happy Hanukkah and Merry Christmas from the whole team here at Cobalt Digital Marketing! This holiday season, we want to give you the gift of opportunity: your business’s digital footprint represents a massive opportunity to increase your brand recognition, grow your customer base, and boost your sales! As you navigate the holiday hustle and bustle IRL, your business may be getting lost in a frenetic cyber flurry of online business competition. Our jolly digital marketing experts have put together some twinkling tips to light the way toward taking control of your online messaging and leveraging your business presence to build sales and customer loyalty.

1. O Come All Ye Faithful…to Social Media

Go Tell It on the Mountain has a whole new meaning these days with social media being such a common part of life. From Facebook and Snapchat to LinkedIn, everyone is on some kind of social media, and your business needs to take advantage of that opportunity through social media marketing. That means identifying which social media your customers use and formulating relevant content to connect and engage them.

2. Bring It Home for the Holidays With Local SEO

Traditional marketing might have needed to travel Over the River and Through the Woods before it was ever seen by a customer, but now you can publish a single page and still be seen by thousands or millions of people through online search engines. Search engines like Google are one of the key ways that customers make purchasing decisions today for online and brick-and-mortar shopping. That’s where search engine optimization (SEO) comes in. Keyword SEO can help you get found by relevant keywords for people searching for your products and services. Local SEO helps you get found on “near me” and map searches by customers, and, of course, Santa!

3. All I Want for Christmas Is Great Data

You can Deck the Halls with all kinds of content, but you won’t maximize converting that content into sales without data. Data analytics enables you to see everything from how people find your website to what they think about your brand.  Great data can help you create marketing materials that connect more with your customers and better meet their needs. Our team often deploys tactics like A/B testing and we cull through relevant data including Google search trends to optimize each client’s digital footprint. If you want to get more out of your online presence, take time to thoroughly review and understand your website’s Google Analytics. This is a great starting point so you can get familiar with HOW customers find your website, WHAT customers are looking for, WHY they leave with or without purchasing, and identify opportunities for HOW you can build sales and customer loyalty.  

4. Baby, It’s Cold Outside, and AI Won’t Keep You Warm

Do You Hear What I Hear? It turns out, AI isn’t the magic solution some people might lead you to believe. While it can be an excellent tool in countless situations, it’s not the key to content marketing. Many search engines are adapting to de-rank content that appears to come from AI, and that could hurt your performance. Plus, AI content just can’t get across the same attention to detail that a human writer can. AI tools struggle to integrate fine-grained information, like the connection between your services and the reader’s needs. When it comes to ranking, AI also struggles on its own merit: AI tools have a difficult time creating content that’s fully fleshed out and meets the user’s needs, something that helps organic content rank higher. AI also isn’t as trustworthy as you might hope, often including factually incorrect information.

5. The Greatest Gift of All, Hiring a Digital Marketing Agency… Like Us!

It’s Beginning to Look a Lot Like your business would benefit from an experienced and well-equipped digital marketing reindeer team to pull your digital sled so you can achieve your full potential online. The tips above will help you get started but professional robust data collection and digital footprint management will turbocharge your marketing (turbocharged reindeer also help Santa circle the globe in one night).  Here’s a bit more about managing your digital footprint for a holly jolly holiday.

Have yourself a Merry Little Christmas, and give your business the gift of exceptional digital marketing results. 

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