6 Digital Marketing Trends for 2024: What You Can Expect as a Small Business Owner

January 8th, 2024

It seems like 2023 only start a few months ago, and now we’re already in 2024. The year will be well underway before you know it, and your business needs to be in a position to react to the changing digital marketing landscape.

Keep reading to learn more about the biggest 2024 digital marketing trends that we expect to see, and remember that a McAllen digital marketing company can help your business get the most out of the year ahead.

1. Increased Ad Personalization

Marketing experts agree: one of the biggest trends coming to the digital marketplace in 2024 is the increasing personalization of ads. There’s never been more data available about users online than there is now, and that data is increasingly used to create custom-tailored ad experiences. 

Whether we’re talking about social media or your website, mass marketing is becoming less popular, and more targeted, more personalized ads are becoming a powerful driver of online activity.

2. Voice Search Is Coming

Driven by the growing popularity of voice assistants, voice-based queries are becoming an ever larger piece of the pie when it comes to online searches. This means that marketers need to adapt their content to cater to the conversational style of these searches. 

While search engine optimization (SEO) for traditional searches might use term-heavy keywords, SEO for voice searches needs to focus on conversational phrases in the form of longtail, or long-form, keywords.

3. Customers Value Ethics, Privacy, and Sustainability

More and more, consumers are less focused on simple purchases and more interested in making choices that affirm their values. This means that businesses need to work harder to show their commitment to upholding their environmental and social responsibilities, whatever that may mean for each business.

Today’s consumers are increasingly interested in sustainability, data privacy, and ethical business practices. As a business, it’s in your best interests to show appropriate support for those interests. 

4. Social Media Markets on the Rise

Another big 2024 digital marketing trend is social media marketplaces. If you’ve spent any time on social media, you’ve seen the growing focus on commerce on these sites. Social media marketplaces are everywhere these days, and they represent a big opportunity for retail businesses.

If you own a retail business, you need to meet your customers where they’re at — and where they’re at is social media.

5. Mobile Marketing Continues To Dominate

For many consumers today, the first place they turn to make a purchasing decision is their phone. That means that the first place where your customers will interact with your business is their phone, and you need to be ready to make a good impression. 

Mobile marketing will continue to dominate the market in 2024 with a growing emphasis on mobile marketing over traditional digital marketing.

A McAllen Digital Marketing Company Can Maximize Your Business Potential

As you can see, you can’t rely on the same tactics as last year and expect to see the same results. You need to be prepared to adapt to the new 2024 digital marketing trends, and that means not only having a solid understanding of the changes to come but also a clear idea of the best ways to respond. That’s where the digital marketing experts here at Cobalt come in.

The team at Cobalt has an in-depth understanding of the digital marketing landscape and proven tactics for making the most out of online opportunities. Let your business take full advantage of its presence online with help from your McAllen digital marketing company, Cobalt Digital Marketing.

Adapt your business for 2024 with exceptional McAllen digital marketing services from Cobalt Digital Marketing. Get in touch today!

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