From McAllen SEO Experts: How Search Engine Optimization Works

Posted on Friday, March 8th, 2024 at 12:00 am    

A woman looking at photos in a search engine on a laptop

If you’ve ever looked into digital marketing for your business, chances are you’ve come across the term search engine optimization. You’ve probably read that SEO can help your business succeed online, but what does that actually look like?

SEO is the process through which marketers improve the performance of websites in search engines. To achieve the best results, marketers like us need to follow a series of careful steps toward ranking improvements.

Keep reading to learn how our team uses search engine optimization in Texas to help your business succeed.

Step 1: Background Data

The first step in SEO is getting a clear picture of where you’re at and where you want to go. That means gathering comprehensive background data on your current online performance, competition, and industry keywords and audience. We do extensive preliminary data gathering to ensure that our SEO tactics are effective for your business. A great SEO plan starts with a solid foundation of data.

Step 2: Putting It in Practice

Once we have a clear picture of your business’s online presence and potential, we can use that information to craft content that will help your site start showing up more in online searches. Our content is carefully formulated to accomplish three related main goals: to be useful to the reader, to fully answer the relevant search query, and to utilize productive keywords throughout to make your site show up higher in search results.

Step 3: Monitoring Performance

Creating content that ranks isn’t a once-and-done kind of deal. Instead, reaching your online potential will require an ongoing campaign of content that continuously adapts to challenges and prioritizes what’s working. In order to achieve that goal, we conduct ongoing SEO data analysis to monitor the performance of our work. That way, we can ensure we’re getting you actionable results.

Step 4: Using the Data

Using the data gathered on the performance of initial campaigns, we can craft content that ranks higher and more often. We can also use this information to better target ideal audiences for your business. Again, we do this by writing content pieces that meet your audience’s needs and make search engine algorithms happy. Our content team has extensive experience shaping content that produces consistent results for our clients, and we can do the same for you.

Step 5: Increase Sales for Your Business With Search Engine Optimization in Texas

Search engine optimization is one of the key pillars of digital marketing in today’s landscape, and your business needs SEO to reach its full potential online. With help from our Texas SEO team, your business can start showing up more often when people search for related terms, including searches with transactional intent.

Without SEO, you’re leaving an opportunity on the table. Reach out to us today to learn about how search engine optimization in Texas can help your business gain customers, customer loyalty, and sales.

Ready to maximize your online potential? Reach out to the Texas search engine optimization team at Cobalt Digital Marketing to get started!

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Data Is Everything: How We Use Marketing Data To Boost Your McAllen Business

Posted on Friday, March 1st, 2024 at 12:00 am    

A digital marketer looking at data analysis on a laptop

Here at Cobalt, we believe in the motto, “Data is everything,” and data serves as the foundation for all that we do. But what does this approach mean for your business?

Keep reading to learn how the McAllen digital marketing team at Cobalt Digital Marketing uses data to boost your business.

Performance Reporting

One of the key ways we use data here at Cobalt Digital Marketing is to monitor the performance of our work for your business. We are all about creating real value for our clients, and we can show that value through careful data analysis and reporting. Let’s face it, online marketing can sometimes be confusing, and it can be difficult to know what will work best. Our performance reporting lets us cut through the uncertainty to make marketing campaigns that work.

Content Creation

Your content is a huge part of your online presence, and that’s why it’s so essential that data plays a key role in your content creation. We use data in content creation in two different ways: to direct our content, and to fine-tune individual pieces of content. In other words, we use data to guide the ship while you hold the wheel. Data analysis in content creation can make your content more useful and help your site rank higher in searches.

Ad Campaigns

When it comes to ad campaigns, we really mean it when we say ‘data is everything.’ We can directly track how effective different ad tactics are to help us create campaigns that get results. Without data to guide you, making ad campaigns can quickly become a losing battle. With data on your side, you can feel confident that you’re using the right ad methods to reach the right audience.

Social Media Marketing

Last but definitely not least, data is also a central factor in social media marketing. Social media is all about engagement, and data helps us determine what posts and content will bring in the most clicks. We use performance tracking on social media to help ensure that your social media presence is effective, engaging, and true to your brand. Social media marketing data can take your social media presence from dead to dazzling.

Our ‘Data Is Everything’ Approach Can Make the Difference for Your Business

Whether your online presence is underperforming or simply doesn’t exist yet, we can help. We can create a digital marketing Formula that makes sense for your business, and we’ll use data to guide that plan. You can rely on our McAllen digital marketing team to establish your brand identity and start making a difference for your business.

So, what are you waiting for? You can reach out to our team today to start down the path to online success. We can give you a quote and tell you more about how we can help your business.

Want to see your McAllen business thrive and grow? Reach out to the McAllen digital marketing team at Cobalt Digital Marketing to get started!

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