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By

Mauricio Pina
A lot of changes have been happening over at the ol’ Facebook HQ because of recent scandals and regulations. One of those developments recently announced is that Facebook will be ending a feature called Partner Categories in order to effectively remove third-party targeting data. All this is being done in an effort to win back...
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In digital marketing, things change, and they change very often. In the last batch of changes that Google Analytics has cooked up, we can look forward to having the ability to change and customize just how long we can retain user-level and event-level data—like cookies, user-identifiers, and advertising identifiers—before it is wiped from Google Analytics’...
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So you want to expand your business’ visibility? Well, it can be a little difficult if you don’t know where to begin. Luckily, you have us, your friendly neighborhood digital marketing team. We’re ready to show you the ropes on how to succeed where others failed because they don’t get the guidance they needed. One...
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Let’s talk numbers. Statista has some very jarring stats that any reasonable business person should really take into consideration. Global retail eCommerce sales are expected to land just below $3 TRILLION this year. (Yes…that is trillion with a T.) But that’s not all. That number is expected to reach $4.5 trillion by 2021. That’s a...
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You may have noticed your Google rankings dropped or raised earlier this month. That’s because Google released a new algorithm update on March 7th. But most websites didn’t feel it until a few days later. While many search engine gurus are still learning what this update will do better than previous versions, your digital marketing...
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Facebook has (un)done it again. They’ve changed their algorithm for the…better. That’s at least according to CEO Mark Zuckerberg. Speaking about FacebookZero, which brings a significant change to Facebook’s News Feed, Zuckerberg stated, “We want to make sure that our products are not just fun, but good for people.” This big-hearted approach will reprioritize the...
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Facebook just dropped another (potential) game changer – Facebook Local. While technically Facebook Local is a revamped version of previously released app – Facebook Events – the new model looks to overthrow mobile apps Yelp and FourSquare to become the premier standalone events app. Rather than focusing only on “events”, you’ll now have the option...
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  The holiday rush is here. The streets (and digital avenues) are full of holiday shoppers searching for that perfect gift. Holiday e-commerce sales are set to see a 10-percent year-over-year growth rate with retailers and e-commerce businesses experiencing the single biggest days of sales on the 22nd and 23rd of December. This means there’s...
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Social media is a monster. And just like any monster, there are plenty of myths surrounding it. Some of these ideas come to us from the past when social media was still in its infancy, and others have emerged as urban legends, scary little stories businesses tell themselves when they can’t explain what they are...
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There’s no way around it. Your customers are on social media and social media is here to stay. In early 2017, Pew Research Center found that nearly seven-in-ten Americans use some social media platform. In context, a mere 5% of American adults were using them back in 2005. Currently, the 18-49 year old demographic makes...
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