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Open Mon - Fri 8:00 a.m.-6:00 p.m
Call Now! 866-224-5705

By

Mauricio Pina
At Cobalt Digital Marketing, there are three things that we wholeheartedly believe: SEO is ever-changing and businesses need to change their digital marketing strategies as needed to succeed. Creating video ads for social media marketing isn’t easy. The ending of Inception wasn’t a dream. While we’re still debating Inception, Facebook is challenging our second belief...
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Yes, it’s still August. But forward-thinking retailers (restaurateurs, hoteliers, and others) are already prepping for the upcoming holiday season. With holiday retail spending expected to increase by 4.5% and e-commerce sales forecasted to grow by 15.3%, according to the National Retail Federation, all retail sales (both online and in-store) are projected to reach over $690...
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Want to know what you’ll never catch any of the catalysts at Cobalt Digital Marketing say? “You know, it’s been a minute since Google has had any sort of update.” Why? Because there simply is no such thing. Google is always updating something. This new one, in particular, wasn’t a major core update like Possum,...
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Let’s face it. There is all sorts of false information circulating the web and it’s making it harder for content creators. Kind of makes you wish that there was a better way to build visitor confidence in your business website. Actually, we digital marketers know there is. Our catalysts at Cobalt Digital Marketing have a...
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Not to be outdone by itself, Google is weaving new features into another one of its valuable tools, Google My Business Insights – and it is something that digital marketers have been looking forward to for a really long time. Of course, you can trust your friendly neighborhood digital marketing catalysts here at Cobalt Digital...
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Facebook giveth and Facebook taketh away. Facebook is attempting to steer their Timeline feature back to focus on family and friends; the cornerstone of what first made Facebook so popular. That means that companies that have been advertising on the platform for years may now start feeling the heat – and we don’t mean in...
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Earlier this year we touched on Google’s plan to update their ranking factors to include the speed that it takes to load a web page on a particular site. Well, that update has arrived! But not all websites are being affected and the catalysts at Cobalt Digital Marketing want to tell you why. Dig this....
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Google Changes
Rebranding. Prince did it. Madonna too. Heck, even Garth Brooks did it briefly by donning a wig that had bangs, a little eyeliner, and a soul patch to become Chris Gaines. When done correctly, rebranding can be used as an effective strategy to bring life back to something that may be going a little stale....
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In digital marketing, search engine optimization is your bread and butter. It has to be. Poor SEO practices won’t do much to attract traffic to your website, but if you play it smart, SEO will help your business draw in plenty of new customers. And to do that, you need to set up S.M.A.R.T. goals...
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Twitter
Twitter recently announced that it will be making changes to certain features in an effort to improve user experience. The company listened to user feedback, particularly about Explore, Search, Notifications, and Moments. Changes can be expected to roll out within the next few weeks to months. We here at Cobalt Digital Marketing have reviewed the...
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