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By

Mauricio Pina
  At its heart, pay-per-click advertising in one of the fundamental tools needed to get to the top of Google’s search results. By strategically bidding on the proper keywords, you can see substantial traffic to your website from individuals looking for the specific product or service your PPC ad is promoting. Not sure what the...
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Whenever Google rolls out with a core update to its search algorithm, it’s usually a big deal for businesses, institutions, and digital marketers alike. As per usual, however, mum’s the word regarding a recent update to their search algorithm or how it might ultimately affect search engine optimization (SEO). Usually, that’s for us catalysts to...
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Is your passion to run a successful business? Does the marketing process confuse and overwhelm you? Would you rather automate that whole process so you can focus on what truly matters within your business while increasing that revenue stream? Good news, you can! Gone are the days of expensive traditional marketing costs that might help...
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In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of...
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Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing...
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Our very own Moe Piña is out at SXSW, soaking up plenty of knowledge, expertise, and just a little bit of fun. In today’s post, we’re taking a look at some of the weekend’s most intriguing sessions relevant to digital marketing, and exploring how what we learned will build upon our Cobalt Formulaᵀᴹ. Foursquare +...
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So you’ve probably heard us say ad nauseam that search engine optimization is always evolving, and you know what? That’s not going to change in 2019. But there are couple other digital marketing elements that will be transitioning this year as well. Count on your friendly digital marketing team – who recently won the 2018...
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Grit. Dedication. Vision. Hustle. We are not even three years old and the capability of the Cobalt Formula™ is already being recognized. Just last month we were notified that we had been selected to receive the “2018 Best of McAllen Award” in the Internet Marketing Services category by the McAllen Award Program. This annual awards...
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You can do everything perfectly. Your on-page search engine optimization can be on point; your website can load quickly and offer an excellent design; your content can be helpful and engaging. But in the end, that may still not be enough. Even if your website scores high on most of the 200 factors that affect...
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From the sheer amount of social, pop, and political events that occurred this year, a lot of new search terms have likely been entered into Google’s search bar. Everything from “Stan ‘The Man’ Lee” to “how to vote” has given digital marketers tons of insight into how everyday users search for what they want, need,...
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