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By

Mauricio Pina
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Several weeks after its onset, the COVID-19 Pandemic caused massive dislocation among small businesses. In fact, according to a study by the Proceedings of the National Academy of the Sciences of the United States of America (PNAS), 43% of businesses in the study’s sample (5,800) had temporarily closed largely due to COVID-19. Respondents in the...
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2020 was a year marked by change and uncertainty amid a global pandemic. And if you’re like so many countless Americans, you likely spent more time at home than ever before. Thankfully, throughout 2020, technology gave us access to all the happenings going on around us, even if at times it felt like we were...
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Handle Google Core Updates
Google is the go-to search engine, earning over 90 percent of the search engine market share worldwide. Because of its dominance, it is essential that every webmaster and digital marketer understand exactly how updates to Google’s core algorithm can greatly affect their websites’ rankings in the search results. Google has provided some official guidance to...
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Digital Marketing In 2020 and Beyond
When you begin structuring a digital marketing plan, aligning yourself with a company that embraces growth and innovation is a critical first step toward securing the best return on investment for your products or services. Marketing is the practice of connecting with your audience at the right time, and with data showing 87% of buyers...
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Cobalt Justice, a new addition to our award-winning Cobalt Formulaᵀᴹ, can make all the difference in giving your firm’s website the attention it deserves. We want you to be able to have your complete focus on your clients while we take care of the rest, marketing wise.This formula was designed specifically for the law industry,...
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Negative reviews: If you’ve been in business long enough, chances are you probably have one. No big deal or is it? While the impact of one or two negative reviews can be minute, a handful of negative reviews can hurt your site and your Google ranking. In a nutshell, your negative reviews have the potential...
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While we have a great inkling as to what elements Google looks for when ranking your website, you should be knowledgeable about what factors don’t count towards your ranking. Knowing what factors won’t impact your Google search ranking is important. It can help you concentrate on the areas of your website that you need to...
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Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online–whether it’s for retail therapy or obtaining much-needed essentials–using their purchasing power as a means to adjust to...
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For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely...
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During the first week of December, Google Ads rolled-out a new beta feature that will allow users to see what changes are being made performance-wise within your Google Ads campaign(s). This new beta-feature, referred to as “Explanations,” was developed with the overall objective to save users time by getting straight to the point with precise...
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