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Open Mon - Fri 8:00 a.m.-6:00 p.m
Call Now! 866-224-5705

By

Mauricio Pina
The market is changing, and diversity is not only shaping the United States, but the world as we know it. It’s no surprise that America is more racially, ethnically, and culturally diverse than in the past. All indicators show that this diversity will continue to expand into the upcoming years, and that by 2055, the...
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Are you a foodie with a keen sense of business? Perhaps you’re a hungry entrepreneur looking to get involved in an exciting industry. Whether you’re a chef with a passion for the unique or an investor eager to break new ground, there’s an opportunity waiting for you – in the food truck business. McAllen is...
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Want to know what spooks a digital marketer more than low conversion rates? When their Google rankings tank and they don’t know why. It can happen to business owners and digital marketers alike if they aren’t keeping up with all the changes that occur over the course of a few months or even a few...
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There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve...
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Digital marketing has quickly become one of the most effective methods of drawing attention to your trade show, conference, or event. When done correctly, you can increase your attendance rate, expand your reach, build community, manage ticket sales, and essentially make your event bigger and better. But, truth be told, it’s a little easier said...
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Preparation is the key to success and this rings especially true for businesses and e-commerce companies looking to make the most out of the upcoming holiday season. While consumers might not start making their purchases until late-October, it doesn’t hurt to already be on their mind with the right messaging.   Of course, you’ll want...
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  Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe. Google is a unifier. Dare we say, the unifier. Google has brought together billions...
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Two years ago, Google revolutionized the data visualization game when their free platform, Google Data Studio, went into beta. Now, after quite a few tweaks and adjustments, the platform is now “generally available.” And with it comes plenty of ways that digital marketers, much like our catalysts at Cobalt Digital Marketing, can take advantage of...
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At Cobalt Digital Marketing, there are three things that we wholeheartedly believe: SEO is ever-changing and businesses need to change their digital marketing strategies as needed to succeed. Creating video ads for social media marketing isn’t easy. The ending of Inception wasn’t a dream. While we’re still debating Inception, Facebook is challenging our second belief...
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Yes, it’s still August. But forward-thinking retailers (restaurateurs, hoteliers, and others) are already prepping for the upcoming holiday season. With holiday retail spending expected to increase by 4.5% and e-commerce sales forecasted to grow by 15.3%, according to the National Retail Federation, all retail sales (both online and in-store) are projected to reach over $690...
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