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By

Mauricio Pina
Negative reviews: If you’ve been in business long enough, chances are you probably have one. No big deal or is it? While the impact of one or two negative reviews can be minute, a handful of negative reviews can hurt your site and your Google ranking. In a nutshell, your negative reviews have the potential...
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While we have a great inkling as to what elements Google looks for when ranking your website, you should be knowledgeable about what factors don’t count towards your ranking. Knowing what factors won’t impact your Google search ranking is important. It can help you concentrate on the areas of your website that you need to...
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Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online–whether it’s for retail therapy or obtaining much-needed essentials–using their purchasing power as a means to adjust to...
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For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely...
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During the first week of December, Google Ads rolled-out a new beta feature that will allow users to see what changes are being made performance-wise within your Google Ads campaign(s). This new beta-feature, referred to as “Explanations,” was developed with the overall objective to save users time by getting straight to the point with precise...
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  At its heart, pay-per-click advertising in one of the fundamental tools needed to get to the top of Google’s search results. By strategically bidding on the proper keywords, you can see substantial traffic to your website from individuals looking for the specific product or service your PPC ad is promoting. Not sure what the...
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Whenever Google rolls out with a core update to its search algorithm, it’s usually a big deal for businesses, institutions, and digital marketers alike. As per usual, however, mum’s the word regarding a recent update to their search algorithm or how it might ultimately affect search engine optimization (SEO). Usually, that’s for us catalysts to...
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Is your passion to run a successful business? Does the marketing process confuse and overwhelm you? Would you rather automate that whole process so you can focus on what truly matters within your business while increasing that revenue stream? Good news, you can! Gone are the days of expensive traditional marketing costs that might help...
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In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of...
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Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing...
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