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digital marketing
Twitter
Twitter recently announced that it will be making changes to certain features in an effort to improve user experience. The company listened to user feedback, particularly about Explore, Search, Notifications, and Moments. Changes can be expected to roll out within the next few weeks to months. We here at Cobalt Digital Marketing have reviewed the...
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One of the biggest digital marketing conferences – SMX Advanced – took place this week. Held in Seattle this year, SMX Advanced is a heavy duty, fast-paced, engaging event that focuses on advanced SEO, SEM, PPC, and marketing topics. While your Cobalt Digital Marketing team isn’t there in body, we are definitely there in spirit...
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Google is an invaluable research tool like no other. Particularly when it comes to researching businesses. Anything from fine dining establishments to entertainment to even the most obscure events – like a local rattlesnake round-up (if that’s your thing). Regardless of their preferences, research-obsessed customers have the ability to scout your business in the comfort...
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A lot has been happening with LinkedIn recently. Even good things can benefit from a little work and attention, and when it comes to the recent tests that LinkedIn has been running, the results might end up being amazing… Or it could be a downright disaster. So…what’s happening on LinkedIn? Back in the old days—...
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In digital marketing, things change, and they change very often. In the last batch of changes that Google Analytics has cooked up, we can look forward to having the ability to change and customize just how long we can retain user-level and event-level data—like cookies, user-identifiers, and advertising identifiers—before it is wiped from Google Analytics’...
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You may have noticed your Google rankings dropped or raised earlier this month. That’s because Google released a new algorithm update on March 7th. But most websites didn’t feel it until a few days later. While many search engine gurus are still learning what this update will do better than previous versions, your digital marketing...
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Facebook has (un)done it again. They’ve changed their algorithm for the…better. That’s at least according to CEO Mark Zuckerberg. Speaking about FacebookZero, which brings a significant change to Facebook’s News Feed, Zuckerberg stated, “We want to make sure that our products are not just fun, but good for people.” This big-hearted approach will reprioritize the...
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Facebook just dropped another (potential) game changer – Facebook Local. While technically Facebook Local is a revamped version of previously released app – Facebook Events – the new model looks to overthrow mobile apps Yelp and FourSquare to become the premier standalone events app. Rather than focusing only on “events”, you’ll now have the option...
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  The holiday rush is here. The streets (and digital avenues) are full of holiday shoppers searching for that perfect gift. Holiday e-commerce sales are set to see a 10-percent year-over-year growth rate with retailers and e-commerce businesses experiencing the single biggest days of sales on the 22nd and 23rd of December. This means there’s...
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There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of...
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