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Open Mon - Fri 8:00 a.m.-6:00 p.m
Call Now! 866-224-5705

Category

digital marketing
There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve...
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Digital marketing has quickly become one of the most effective methods of drawing attention to your trade show, conference, or event. When done correctly, you can increase your attendance rate, expand your reach, build community, manage ticket sales, and essentially make your event bigger and better. But, truth be told, it’s a little easier said...
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Preparation is the key to success and this rings especially true for businesses and e-commerce companies looking to make the most out of the upcoming holiday season. While consumers might not start making their purchases until late-October, it doesn’t hurt to already be on their mind with the right messaging.   Of course, you’ll want...
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  Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe. Google is a unifier. Dare we say, the unifier. Google has brought together billions...
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Yes, it’s still August. But forward-thinking retailers (restaurateurs, hoteliers, and others) are already prepping for the upcoming holiday season. With holiday retail spending expected to increase by 4.5% and e-commerce sales forecasted to grow by 15.3%, according to the National Retail Federation, all retail sales (both online and in-store) are projected to reach over $690...
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Let’s face it. There is all sorts of false information circulating the web and it’s making it harder for content creators. Kind of makes you wish that there was a better way to build visitor confidence in your business website. Actually, we digital marketers know there is. Our catalysts at Cobalt Digital Marketing have a...
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Facebook giveth and Facebook taketh away. Facebook is attempting to steer their Timeline feature back to focus on family and friends; the cornerstone of what first made Facebook so popular. That means that companies that have been advertising on the platform for years may now start feeling the heat – and we don’t mean in...
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Twitter
Twitter recently announced that it will be making changes to certain features in an effort to improve user experience. The company listened to user feedback, particularly about Explore, Search, Notifications, and Moments. Changes can be expected to roll out within the next few weeks to months. We here at Cobalt Digital Marketing have reviewed the...
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One of the biggest digital marketing conferences – SMX Advanced – took place this week. Held in Seattle this year, SMX Advanced is a heavy duty, fast-paced, engaging event that focuses on advanced SEO, SEM, PPC, and marketing topics. While your Cobalt Digital Marketing team isn’t there in body, we are definitely there in spirit...
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Google is an invaluable research tool like no other. Particularly when it comes to researching businesses. Anything from fine dining establishments to entertainment to even the most obscure events – like a local rattlesnake round-up (if that’s your thing). Regardless of their preferences, research-obsessed customers have the ability to scout your business in the comfort...
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