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Open Mon - Fri 8:00 a.m.-6:00 p.m
Call Now! 866-224-5705

Category

digital marketing
It’s that time of year when businesses around the nation (and around the world) begin looking at the effectiveness of their digital marketing campaigns and start planning appropriate strategy changes for the upcoming year. Your catalysts at Cobalt Digital Marketing are anticipating what changes the industry has in store so that we can improve on...
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The market is changing, and diversity is not only shaping the United States, but the world as we know it. It’s no surprise that America is more racially, ethnically, and culturally diverse than in the past. All indicators show that this diversity will continue to expand into the upcoming years, and that by 2055, the...
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Are you a foodie with a keen sense of business? Perhaps you’re a hungry entrepreneur looking to get involved in an exciting industry. Whether you’re a chef with a passion for the unique or an investor eager to break new ground, there’s an opportunity waiting for you – in the food truck business. McAllen is...
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There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve...
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Digital marketing has quickly become one of the most effective methods of drawing attention to your trade show, conference, or event. When done correctly, you can increase your attendance rate, expand your reach, build community, manage ticket sales, and essentially make your event bigger and better. But, truth be told, it’s a little easier said...
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Preparation is the key to success and this rings especially true for businesses and e-commerce companies looking to make the most out of the upcoming holiday season. While consumers might not start making their purchases until late-October, it doesn’t hurt to already be on their mind with the right messaging.   Of course, you’ll want...
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  Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe. Google is a unifier. Dare we say, the unifier. Google has brought together billions...
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Yes, it’s still August. But forward-thinking retailers (restaurateurs, hoteliers, and others) are already prepping for the upcoming holiday season. With holiday retail spending expected to increase by 4.5% and e-commerce sales forecasted to grow by 15.3%, according to the National Retail Federation, all retail sales (both online and in-store) are projected to reach over $690...
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Let’s face it. There is all sorts of false information circulating the web and it’s making it harder for content creators. Kind of makes you wish that there was a better way to build visitor confidence in your business website. Actually, we digital marketers know there is. Our catalysts at Cobalt Digital Marketing have a...
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Facebook giveth and Facebook taketh away. Facebook is attempting to steer their Timeline feature back to focus on family and friends; the cornerstone of what first made Facebook so popular. That means that companies that have been advertising on the platform for years may now start feeling the heat – and we don’t mean in...
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