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google
Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing...
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Not long ago, we analyzed some changes that occurred to Google My Business. Now the search engine giant is once again causing waves by adding – and improving on – new features to the platform. Of course, part of what makes our Cobalt Formulaᵀᴹ so effective is how extensively our Cobalt Digital Marketing catalysts comb...
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Want to know what spooks a digital marketer more than low conversion rates? When their Google rankings tank and they don’t know why. It can happen to business owners and digital marketers alike if they aren’t keeping up with all the changes that occur over the course of a few months or even a few...
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  Google is so much more than a search engine. In many ways, it’s more than the sum total of all its parts. It’s more than an algorithm. More than the 60,000 employees working in 50 different countries around the globe. Google is a unifier. Dare we say, the unifier. Google has brought together billions...
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Two years ago, Google revolutionized the data visualization game when their free platform, Google Data Studio, went into beta. Now, after quite a few tweaks and adjustments, the platform is now “generally available.” And with it comes plenty of ways that digital marketers, much like our catalysts at Cobalt Digital Marketing, can take advantage of...
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Want to know what you’ll never catch any of the catalysts at Cobalt Digital Marketing say? “You know, it’s been a minute since Google has had any sort of update.” Why? Because there simply is no such thing. Google is always updating something. This new one, in particular, wasn’t a major core update like Possum,...
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Let’s face it. There is all sorts of false information circulating the web and it’s making it harder for content creators. Kind of makes you wish that there was a better way to build visitor confidence in your business website. Actually, we digital marketers know there is. Our catalysts at Cobalt Digital Marketing have a...
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Not to be outdone by itself, Google is weaving new features into another one of its valuable tools, Google My Business Insights – and it is something that digital marketers have been looking forward to for a really long time. Of course, you can trust your friendly neighborhood digital marketing catalysts here at Cobalt Digital...
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Earlier this year we touched on Google’s plan to update their ranking factors to include the speed that it takes to load a web page on a particular site. Well, that update has arrived! But not all websites are being affected and the catalysts at Cobalt Digital Marketing want to tell you why. Dig this....
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Google Changes
Rebranding. Prince did it. Madonna too. Heck, even Garth Brooks did it briefly by donning a wig that had bangs, a little eyeliner, and a soul patch to become Chris Gaines. When done correctly, rebranding can be used as an effective strategy to bring life back to something that may be going a little stale....
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