In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of shoppers begin their product searches online. 81% of B2B purchasers...Read More
Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing is done. What does this mean for business owners? An...Read More
Our very own Moe Piña is out at SXSW, soaking up plenty of knowledge, expertise, and just a little bit of fun. In today’s post, we’re taking a look at some of the weekend’s most intriguing sessions relevant to digital marketing, and exploring how what we learned will build upon our Cobalt Formulaᵀᴹ. Foursquare + TechEthics: Creepy, Cool & In-Between After a detailed discussion from...Read More
So you’ve probably heard us say ad nauseam that search engine optimization is always evolving, and you know what? That’s not going to change in 2019. But there are couple other digital marketing elements that will be transitioning this year as well. Count on your friendly digital marketing team – who recently won the 2018 Best of McAllen – here at Cobalt Digital Marketing to...Read More
Grit. Dedication. Vision. Hustle. We are not even three years old and the capability of the Cobalt Formula™ is already being recognized. Just last month we were notified that we had been selected to receive the “2018 Best of McAllen Award” in the Internet Marketing Services category by the McAllen Award Program. This annual awards program honors the achievements and accomplishments of local businesses throughout...Read More
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There’s a simple reason Cobalt Digital stays on top of cutting edge digital marketing trends and technology – for you. By studying and learning as much as we can, we’re better able to support your vision.
We invite you to explore the world of digital marketing with us in our blogs section. We’ll ruminate, scrutinize, speculate, celebrate, and muse on everything digital marketing. Welcome to our journey.