Marketing Education

If you’ve ever looked into digital marketing for your business, chances are you’ve come across the term search engine optimization. You’ve probably read that SEO can help your business succeed online, but what does that actually look like? SEO is the process through which marketers improve the performance of websites in search engines. To achieve […]

If you’re new to the world of search engine optimization, you’ve probably seen one term used a lot: keywords. Understanding keywords is essential to understanding and utilizing SEO, but you may be wondering, “What exactly is a keyword, and how can I use one to boost my business?” Keep reading to learn what you need […]

The power of the internet has brought even the most far-flung destinations in reach. However, there’s still nothing quite like the real-world experience of visiting a business in person. Of course, having a brick-and-mortar location doesn’t mean you should ignore the power of the virtual world or benefits of digital marketing. If you’re looking to […]

Are you setting sails in search of greener lands? If you’re moving your website to a new host, it can feel like exploring a whole new world, and that isn’t always a good thing. While change is sometimes necessary, failing to prepare for a website migration can lead to plenty of complications that can have […]

Mobile devices are dominating the digital world. Last year, for the first time, mobile searches outnumbered desktop searches. It is important to take that into consideration when creating your digital marketing strategy. It is no longer optional, your website must perform optimally for mobile devices. There are many handy tools online to let you know […]

Do you ever feel frustrated waiting for pages to load on your phone? You are not the only one. Let’s face it, we’re an impatient bunch when it comes to internet browsing. No one has the time to stay idle while waiting for a page to load, but unsurprisingly, Google can fix that. The Accelerated […]

March 19th, 2021 was the day the earth stood still--at least for hundreds of millions of Facebook users. The social media titan experienced some technical issues that caused users to have trouble accessing Facebook services. The same went for Facebook-owned Instagram and WhatsApp. While the outage was short-lived, it wasn’t the last time in recent […]

Our very own Moe Piña is out at SXSW, soaking up plenty of knowledge, expertise, and just a little bit of fun. In today’s post, we’re taking a look at some of the weekend’s most intriguing sessions relevant to digital marketing, and exploring how what we learned will build upon our Cobalt Formulaᵀᴹ. Foursquare + […]

At Cobalt Digital Marketing, there are three things that we wholeheartedly believe: SEO is ever-changing and businesses need to change their digital marketing strategies as needed to succeed. Creating video ads for social media marketing isn’t easy. The ending of Inception wasn’t a dream. While we’re still debating Inception, Facebook is challenging our second belief […]

2017 has been an amazing year thus far at Cobalt Digital and things are only looking up. We’re growing, learning, and transforming what we do, to better meet the needs of our clients. For starters, our brand new website is up and running. It’s a digital beauty if we may say so ourselves. We’re also […]

Staying competitive in today’s modern age of politics means staying up-to-date with the latest marketing and campaigning techniques. With more and more of us relying on streaming services for our daily entertainment, its essential that campaigns can continue to access voters who may have previously watched cable tv. That’s where Cobalt comes in. We utilize […]

The Cobalt Digital Marketing formula for political campaigns centers around collaboration with the candidate. The creative process begins with a meeting between our team and the candidate, during which we will discuss the story, purpose, and specific messaging for the campaign.  Political Marketing for the Modern Age Traditional marketing is getting less effective and more […]

We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup...that’s a pink slip on […]