Marketing Education

For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely […]

In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of […]

Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing […]

Facebook just dropped another (potential) game changer - Facebook Local. While technically Facebook Local is a revamped version of previously released app - Facebook Events - the new model looks to overthrow mobile apps Yelp and FourSquare to become the premier standalone events app. Rather than focusing only on “events”, you’ll now have the option […]

Social media is a monster. And just like any monster, there are plenty of myths surrounding it. Some of these ideas come to us from the past when social media was still in its infancy, and others have emerged as urban legends, scary little stories businesses tell themselves when they can’t explain what they are […]

There’s no way around it. Your customers are on social media and social media is here to stay. In early 2017, Pew Research Center found that nearly seven-in-ten Americans use some social media platform. In context, a mere 5% of American adults were using them back in 2005. Currently, the 18-49 year old demographic makes […]