Cobalt Digital Blog Archive

Big Brother Is Watching…Oh…Never mind…It’s Just Twitter

Twitter “officially” opens its data platform, Gnip, so brands can get analytics on demographics and interest data about those who visit their sites or view… Read More


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No Copycats. The Art of Originality

“They” say that imitation is the sincerest form of flattery.  If this is the case, Melania Trump sure seems to have a greater sense of… Read More


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Marketing & Snapchat: 5 Ways Your Business Can Use the App to Your Benefit

Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular. What started with simple time-limited photos, and… Read More


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Introducing TestMySite…. What Google Wants You To Know About Your Website

Mobile devices are dominating the digital world. Last year, for the first time, mobile searches outnumbered desktop searches. It is important to take that into… Read More


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SEO is NOT dead.

Let me say this loud and clear one last time, SEO is NOT dead. SEO has changed, for sure, but it is still very often… Read More


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A Little Bird Told Me – 5 Reasons to Tweet

  There’s a thin red line between social media use and networking. Sometimes the two merge into a perfect harmony of conversation and resolution. Other… Read More


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The Revolution Will Now Be Optimized

With the advancement of technology, the Internet, and search engines, companies have sought to provide end-users an optimal experience that meets consumer demand.  Where as… Read More


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Google’s Fast-Loading Tech Encourages New Standard for Mobile Platforms

Do you ever feel frustrated waiting for pages to load on your phone? You are not the only one. Let’s face it, we’re an impatient… Read More


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Take Your Business to the Next Level: SXSW Edition

Each March, thousands flock to Austin, Texas for the annual South By Southwest Festival (SXSW). If images of crazy partygoers crowding Sixth Street are instantly… Read More


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Create a Trend, Ride the Wave

In this day and age, it’s no secret that ‘trends’ are no longer born on the streets. With powerhouses such as social media and popular… Read More


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Slam Dunk March Madness Marketing

Friday afternoon across the United States there was a resounding chorus of “Ugggg! There goes my bracket!”. The social media channels lit up with posts,… Read More


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5 Killer Marketing Lessons From House Of Cards

After spending an embarrassing amount of time binge watching House of Cards this past weekend, I have arrived at the conclusion that there is a… Read More


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