Cobalt Digital Marketing is ready to help you reach an even larger audience with Over-the-Top (OTT) marketing. Using our hyper-focused Cobalt Formula™, your expert digital marketers at Cobalt can help you take advantage of the ad space available on over-the-top streaming services.
OTT services refer to a variety of platforms that stream movies, TV shows, and other content directly to users and subscribers but without the need for a cable subscription.
Common devices that can provide OTT content include:
With tens of millions of Americans no longer purchasing cable services through traditional providers, OTT has stepped in as the primary source of viewing content for many. In fact, it’s estimated that by 2021, nearly 73 percent of Americans will use an OTT video streaming service at least once a month.
If that doesn’t draw your attention, consider that globally, the OTT market is expected to reach $332.52 billion by 2025. This means that if you haven’t adjusted your digital marketing ad campaign to include OTT services, you’re going to miss out on a lot of revenue-generating potential.
In the upcoming years, the smartphone segment will continue to dominate the OTT market as the adoption of these devices continue to increase worldwide. Reaching your audience–and potentially new clients–via OTT marketing services can help augment your marketing efforts, especially with more and more Americans turning to mobile devices to shop, search, and utilize social media.
One of the most useful components of OTT ad marketing is that you can deliver a targeted message right to your ideal demographic at the household level. Consider the following additional benefits of OTT ad marketing:
At Cobalt Digital Marketing, we will be with you every step of the way to ensure your OTT marketing efforts have the biggest impact possible. When you join forces with Cobalt, we will: