Over-the-Top Services

Cobalt Digital Marketing is ready to help you reach an even larger audience with Over-the-Top (OTT) marketing. Using our hyper-focused Cobalt Formula™, your expert digital marketers at Cobalt can help you take advantage of the ad space available on over-the-top streaming services.


What Are Over-the-Top Services?

OTT services refer to a variety of platforms that stream movies, TV shows, and other content directly to users and subscribers but without the need for a cable subscription.       

Common devices that can provide OTT content include:

  • Smart TVs (using in-TV apps like Netflix and Hulu)
  • HDMI streaming devices (e.g. Amazon Fire, Roku, Chromecast, etc.)
  • Internet-enabled smart blu-ray and DVD devices
  • Game consoles (e.g. Xbox, Playstation, etc.)
  • Smart devices (e.g. tablets, computers, smartphones, and TVs)
  • Smart boxes (e.g. Apple TV)



Why Deliver OTT Ads?

With tens of millions of Americans no longer purchasing cable services through traditional providers, OTT has stepped in as the primary source of viewing content for many. In fact, it’s estimated that by 2021, nearly 73 percent of Americans will use an OTT video streaming service at least once a month.

If that doesn’t draw your attention, consider that globally, the OTT market is expected to reach $332.52 billion by 2025. This means that if you haven’t adjusted your digital marketing ad campaign to include OTT services, you’re going to miss out on a lot of revenue-generating potential.

In the upcoming years, the smartphone segment will continue to dominate the OTT market as the adoption of these devices continue to increase worldwide. Reaching your audience–and potentially new clients–via OTT marketing services can help augment your marketing efforts, especially with more and more Americans turning to mobile devices to shop, search, and utilize social media.


OTT and Your Marketing Efforts

One of the most useful components of OTT ad marketing is that you can deliver a targeted message right to your ideal demographic at the household level. Consider the following additional benefits of OTT ad marketing: 

  • The use of OTT devices grew by 51.7 percent in 2018, with North America having an adoption rate of 51 percent.
  • There are expected to be approximately 197.7 million OTT users in the United States by 2022, meaning your ads can reach millions of potential customers. 
  • Ad efficiency is greatly improved in comparison to traditional TV marketing as you can target topics, geographic areas, and other demographics. 
  • Ads delivered on streaming services are generally non-skippable (if within 15 seconds). 
  • Completion rates for ads are frequently above 90 percent. 
  • In 2018, 20 percent of OTT subscribers made an in-app purchase, suggesting that ads can lead to real financial gain. 
  • Many OTT platforms offer in-depth analytics that can help you to make better-informed decisions about placement and targeting. 
  • OTT offers businesses the opportunity to create high-quality content and ads that can leave a lasting impression on viewers. 


Delivery of OTT Ads

At Cobalt Digital Marketing, we will be with you every step of the way to ensure your OTT marketing efforts have the biggest impact possible. When you join forces with Cobalt, we will: 

  • Help you create target audiences by utilizing a number of tools that allow us to make decisions based purely on data and our years of experience.
  • Work hand-in-hand with you to create an exceptional and engaging campaign. With a team of digital marketers and creatives, we know exactly what ads will draw the most attention to your specific business. 
  • Identify the best audiences on the most effective OTT platforms so that you get the biggest bang for your buck. 
  • When necessary, we can augment your OTT efforts with other forms of digital marketing including social, display ads, and other content. 
  • Support your efforts with thorough reporting. Drawing from first party and third party data, we can make the necessary adjustments to your OTT marketing efforts. 


Make the Leap to OTT Marketing with Cobalt Digital Today. 

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