Heroes Dental

Digital Marketing Strategy

77% of internet users search for health related information using search engines and Social Media has now become a major platform for medical/dental discussion. In fact, 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company.  Digital marketing must be a part of the marketing strategy for Medical and Dental practices. Cobalt helps practices take control of their online image and reputation. We then harness powerful SEO tactics to drive visibility and use social media to create online communities for engagement. This is the Cobalt Formula™.

Project Detail

Heroes Dental, and Little Heroes subsidiary, specialize in General, Cosmetic, Orthodontic, and Pediatric dentistry. Serving the Rio Grande Valley and South Texas region, Heroes Dental is one of the premier dental offices in the area.

Originally focused on pediatric dentistry, Little Heroes expanded the scope of their practice in 2016. They rebranded their company so consumers could distinguish between their pediatric and family dentistry services, Cobalt Digital developed two websites for Heroes Dental. We focused on properly optimizing each website for keywords that would draw the right audience.

We also developed highly targeted digital advertising campaigns using the appropriate branding and keywords to match the message of the company and website. The Cobalt Formula™ focus on data analysis also allowed us to redirect messaging based on season and marketing cycle.

ClientLittle Heroes
FormulaCobalt Blue


With our Google Adwords certified personnel, we were able to effectively track organic search results, rankings, competitor’s profile, and ad placement costs to understand what would work best for Heroes Dental. We combined these analytics with social media data gained through Raven Tools and Facebook Page Insights to target our audience and message. The results speak for themselves.

Impressive Results

Hustle. It’s what Cobalt does. Results. It’s what Cobalt gives. Year-over-year we have helped Heroes Dental to generate leads, run new campaigns that have pushed conversion numbers, and increased the value of their PPC budget because of analytics. With a new website, concise social campaign, and quality reporting, Heroes Dental looks forward to opening a new office in the city of Edinburg, Texas. And Cobalt will be right there with them.

1.00% CTR

22% Less CPA

303% ROI