Law Firms were among the first to see the power of SEO and begin to use it as a competitive weapon in the 2000s. Digital Marketing has evolved tremendously since that time but Lawyers continue to lead the pack in harnessing the power of the internet to reach new clients. Law Firms embrace digital branding, reputation management, content/blogging and social media to strategically connect with highly targeted audiences.
Hotze Runkle is a national litigation firm that specializes in several practice areas including cases dealing with catastrophic injuries, dangerous pharmaceutical drugs, and defective medical devices.
Cobalt has provided Hotze Runkle a combination of content marketing and SEO services to obtain the desired results. Our team utilized a much needed website audit to better understand the off-site and on-site SEO strategies that had been previously implemented. We then used this data allowed to effectively strategize with the organization and develop appropriate content and themes each marketing cycle.
Our Google Adwords certified personnel have been able to effectively track organic search results, rankings, competitor’s profile, and ad placement costs utilizing Google Analytics.
The value of data and our ability to gain meaningful insight from these numbers has allowed us to push forward a very successful digital marketing campaign for the Hotze Runkle law firm.
Through our digital marketing efforts of social media management, SEO and PPC campaigns, curated content, and more, we can increase conversions and help you grow your firm. Hustle. It’s what we do.