NP PA Recruiters

Digital Marketing Campaign

The healthcare industry is highly digital as is the recruitment industry. In fact, 50% of job seekers look for a job while they are in bed! Candidates are looking online to find their next job on job listing sites as well as social media sites including Facebook and LinkedIn. If your company is focused on recruiting, you must have a strong digital presence and you need to be where the candidates are.  

Project Detail

NP PA Recruiters is a full service healthcare staffing agency providing permanent placement of Nurse Practitioners and Physician Assistants in medical centers, hospitals, private practices, and clinics all throughout the United States.

The Cobalt Formula™ for NP PA Recruiters has included a combination of content marketing, SEO services, Pay-Per-Click ads, and social media marketing. Our focus has been on developing brand awareness and exploring the latest digital marketing strategies to target individual job seekers and employers alike.

Our curated content has included specific job blogs and social media posts for targeted audiences.

ClientNP PA Recruiters
Cobalt Formula™Cobalt Blue

Catalyst Formula

Google Analytics, Display Planner, Raven Tools and Facebook Page Insights have been invaluable tools in helping us to identify our target audience and in the creation of NP PA Recruiter’s social media campaigns.

Because of the organization’s services, it was necessary for us to develop an effective marketing campaign that would reach a national audience. Our SEO expertise and use of social analytics allowed us to do just that.

We are a team of experts

The Cobalt Formula™ is built on hard work, innovation, hustle, and dedication to our clients. Our expertise in SEO and PPC campaigns, content marketing,

social media management, and website design focused on UX/UI means growth and sales for your company. Digital marketing. It’s what we do.

Impressive Results

An excellent social media campaign in unison with quality content derived from data has helped us to increase conversion numbers for NP PA Recruiters. Our digital marketing efforts is helping NP PA Recruiters to send medical professionals to the places needed most.

3.43% CTR

67% Less CPA

233% ROI