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content marketing
For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely...
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During the first week of December, Google Ads rolled-out a new beta feature that will allow users to see what changes are being made performance-wise within your Google Ads campaign(s). This new beta-feature, referred to as “Explanations,” was developed with the overall objective to save users time by getting straight to the point with precise...
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In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of...
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Friday afternoon across the United States there was a resounding chorus of “Ugggg! There goes my bracket!”. The social media channels lit up with posts, tweets, snaps and memes! Even my 9 year old lamented “There goes my Lambourghini!”. How could the numbers have been wrong? How did 15th seed Middle Tennessee Blue Raiders defeat...
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