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Whenever Google rolls out with a core update to its search algorithm, it’s usually a big deal for businesses, institutions, and digital marketers alike. As per usual, however, mum’s the word regarding a recent update to their search algorithm or how it might ultimately affect search engine optimization (SEO). Usually, that’s for us catalysts to...
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Our very own Moe Piña is out at SXSW, soaking up plenty of knowledge, expertise, and just a little bit of fun. In today’s post, we’re taking a look at some of the weekend’s most intriguing sessions relevant to digital marketing, and exploring how what we learned will build upon our Cobalt Formulaᵀᴹ. Foursquare +...
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There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve...
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Preparation is the key to success and this rings especially true for businesses and e-commerce companies looking to make the most out of the upcoming holiday season. While consumers might not start making their purchases until late-October, it doesn’t hurt to already be on their mind with the right messaging.   Of course, you’ll want...
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Let’s talk numbers. Statista has some very jarring stats that any reasonable business person should really take into consideration. Global retail eCommerce sales are expected to land just below $3 TRILLION this year. (Yes…that is trillion with a T.) But that’s not all. That number is expected to reach $4.5 trillion by 2021. That’s a...
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We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup…that’s a pink slip on...
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Let’s start with the truth. Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight. This means you have to stay ahead of...
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It’s been a hell of a ride here at SXSW 2017! From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government’s role in “disrupting disruption” (plus the occasional movie premier…here’s looking at you, As I Walk Through the Valley), it’s safe to say...
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