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Google Ads
For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely...
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During the first week of December, Google Ads rolled-out a new beta feature that will allow users to see what changes are being made performance-wise within your Google Ads campaign(s). This new beta-feature, referred to as “Explanations,” was developed with the overall objective to save users time by getting straight to the point with precise...
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  At its heart, pay-per-click advertising in one of the fundamental tools needed to get to the top of Google’s search results. By strategically bidding on the proper keywords, you can see substantial traffic to your website from individuals looking for the specific product or service your PPC ad is promoting. Not sure what the...
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Whenever Google rolls out with a core update to its search algorithm, it’s usually a big deal for businesses, institutions, and digital marketers alike. As per usual, however, mum’s the word regarding a recent update to their search algorithm or how it might ultimately affect search engine optimization (SEO). Usually, that’s for us catalysts to...
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Is your passion to run a successful business? Does the marketing process confuse and overwhelm you? Would you rather automate that whole process so you can focus on what truly matters within your business while increasing that revenue stream? Good news, you can! Gone are the days of expensive traditional marketing costs that might help...
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Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing...
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Preparation is the key to success and this rings especially true for businesses and e-commerce companies looking to make the most out of the upcoming holiday season. While consumers might not start making their purchases until late-October, it doesn’t hurt to already be on their mind with the right messaging.   Of course, you’ll want...
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We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup…that’s a pink slip on...
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Let’s start with the truth. Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight. This means you have to stay ahead of...
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It’s been a hell of a ride here at SXSW 2017! From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government’s role in “disrupting disruption” (plus the occasional movie premier…here’s looking at you, As I Walk Through the Valley), it’s safe to say...
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