Path To Conversion

We hone campaign effectiveness using diligent data analysis. But, in the end, campaign success is another simple equation: targeting x messaging = conversion

As your campaign progresses, our team continually A/B tests both the targeting and messaging to refine and build user engagement.

Each social platform represents unique audience identifiers and methods for engagement, with an abundance of data for micro-targeting including:

Placement, Device, & Platform Keyword Contextual Demographic Interest Behavior Geotargeting Lookalike Audiences Retargeting Correlations Based on Aggregate Cobalt Data

Performance tracking lets us optimize the effectiveness of campaigns while giving you an easy way to calculate your marketing return on investment. We track what you care about most….. Calls Leads Contact Forms New Sales/Patients/Cases

Our robust user and engagement data is used to refine campaign effectiveness and conversion performance.