Post-pandemic users spend an estimated 8 hours a day across an average of 5 devices!
Here’s the reality, if you are using the same platforms for different target customer groups, you are most likely missing an opportunity.
Since 2019, Cobalt Clients have shifted 420% more digital ad spend to OTT (over-the-top streaming ads) to leverage the opportunity presented by user streaming trends.
Our Cobalt Catalysts consistently analyze the latest user data and test new ways to connect our clients with their customers. As an example, since 2019, Cobalt Clients have shifted 420% more digital ad spend to OTT (over-the-top streaming ads) to leverage the opportunity presented by user streaming trends.
Social Media algorithm changes and platform trends have also presented new opportunities.
We’ve integrated 7+ social media platforms into Cobalt Formulas for our clients. As the metaverse / web 3 explodes, we will continue to innovating creative marketing opportunities.