6 Signs Your Website Needs an Update According to Earth’s Mightiest Heroes, the Avengers!
October 6th, 2022
Do you remember when the first Captain America movie came out? It’s only been a little more than a decade, but the movie already looks super dated compared to the latest films in the Marvel Cinematic Universe. Things are similar in digital marketing! In the digital marketing cinematic universe, trends and technology are constantly changing, and websites need to be updated to fit the times! You can take inspiration from your favorite superheroes about taking initiative and staying ahead of the competition!
“I’m 95! I’m not Dead!”
Captain America might be able to kick butt at any age (with the help of some ice), but your digital marketing can’t. Don’t wait until your site is 95 to make a change! If your site hasn’t been updated in more than three years, it’s probably time for a revisit. With each new MCU movie, the superheroes’ uniforms get a new look to keep consumers interested, and your website needs to do the same. Not only does it need to be relevant, but it has to look good and stay trendy! Keep your (business) powers charged up by bringing new life to your website!
“You’re the head of security and your password is ‘password?’”
Compromised security on your website could lead to serious errors and inaccurate results for you as a business owner. As technology improves, it’s getting easier for bad guys to get into your website and steal you or your client’s information. Keep the bad guys out by keeping your security up to date!
“But a thing isn’t beautiful because it lasts.”
While the beauty in some things last forever, your website definitely isn’t one of them! As styles and technology changes, there’s no way a website can stay the same and continue to get good results. If your site looks a little sad or like it’s missing some muscle, it’s time for an update! Your potential customers are much more likely to stick around when your website is visually appealing!
“Ok, tiny dude is big now!”
If Ant-Man can grow to 60 feet tall, so can your business! If your company is growing or changing directions, make sure to update your website to match your current moves. Show off your superhero stance by checking your website for anything that needs to be updated. Maybe you’re adding a store, changing color themes, or updating a phone number or address. Whatever it is, make sure it’s current!
“We’re fighting an army of robots, and I have a bow and arrow! None of this makes any sense!”
The Avengers might be able to navigate a battle with flying robots, but most website users aren’t going to fight to use your website. If your site is difficult to navigate, customers won’t spend much time on it. Broken links are especially bad; it’s like Hawkeye going to battle with broken arrows! If your website isn’t user-friendly, you may miss out on some potential clients! A good, easy to navigate website will promote your business using active content with a clear flow, excellent functionality on mobile devices, and loading times of under five seconds. After all, your customers on a confusing site probably aren’t thinking, “I can do this all day,” like Captain America!
“Whatever it takes.”
If your business plan is as strong as the Avengers but your website is lacking, you won’t get very far against your enemies. If you’re losing customers, want to expand, or your website just isn’t working how you want it to, it’s time to update! At Cobalt Digital Marketing, we can rescue your website from destruction with search engine optimization, updated content, and all new designs. It’s time to save your website by reaching out to our superheroes (aka catalyst team) for help!
