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COBALT

Digital Marketing

Achieve your revenue goals and invest in future earning potential with our expert team.

What We Do

At Cobalt Digital Marketing, we place a premium on provable results, high standards, and unbeatable skills. We are committed to bringing new energy to the digital marketing space, providing cutting-edge digital marketing strategies, and a curated client experience to bring your business to the forefront of the modern internet and technology era.

Who We Serve

For the Cobalt Digital Marketing team, you are always top priority. We are dedicated to forming strong, trusting relationships with our clients. Our clients include law firms, e-commerce retail businesses, municipalities, schools and universities, real estate investment firms, construction companies, and various medical Clinics, offices, and groups.

How We Do it

The philosophy behind everything we do here at Cobalt Digital Marketing is a promise to always look out for the best interests of our clients while keeping a sharp eye on the ever-progressing world of online marketing.  We are interested in a long-term relationship, so that we can provide exceptional digital marketing expertise with the attention of an in-house marketing team.
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Why We’re the Right Digital Marketing Agency for Your Business

If you’ve been burned by a digital marketing company in the past and are looking for a firm that you can trust to provide services tailored to your needs, you’ve come to the right place. At Cobalt Digital Marketing, we strive to precisely align our digital marketing efforts with our clients’ business objectives, and we rely on concrete data to guide our methods. Our digital marketing experts take a measured approach to everything we do, and we’re always ready to adapt to changes in the market. We understand that trusting an agency to do good work is a tough decision.
Finding success through digital advertising is built upon flexible strategies tailored to your business needs and target audience, backed by detailed tracking and documentation, followed by useful reporting data in order to make insightful decisions.

What Our Clients Have to Say About Us

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What You Can Expect From Our Services

SEO
WEB DESIGN
Paid Ads
Content
Social Media
Consulting

Services and Competition Research

Our search engine optimization (SEO) experts start by getting a clear picture of your services and the audience you’re trying to reach with your online presence. This involves thorough research of the competitors in your market, and the drives and needs of your target audience. Utilizing this research, we can formulate a robust report on your current SEO condition and outlook, as well as an appropriate plan for boosting your performance in search engine results pages (SERPs) and AI-search results.

Keyword Research

After we have a thorough understanding of your SEO needs, we’ll begin conducting exhaustive research on the keywords that may be relevant to your business, creating a list of keywords that your website will need to target to maximize your reach online. Our research is based on the terms used by your competitors, as well as the terms searched by your target audience. Moving forward, we’ll use this data to monitor your site performance and guide our content creation.

Web Presence Audit

Search engines are the first place your target audience will turn to find information about your business, what services you offer, and how it can benefit them. If that information is inaccurate or incomplete, you’re setting yourself up for failure and missed opportunities. One important part of our work is ensuring that business information is accurate and complete across the internet.

Auditing Your Website Structure

The foundation for your site performance and one of the biggest drivers behind your SEO success and website traffic is your page structure and site organization. During this step, we will use our analysis of your services and keyword requirements to formulate an effective organizational structure for your site. This includes everything from where pages are attached to the site to how they’re organized on the backend for search engines.

Creating a Custom Content Plan

Next, our SEO experts will coordinate with our Content team to strategize an ongoing content plan for your site and business. This may include things like blogs and articles, webpages, videos, social media posts, and more. Our Content specialists will use the wealth of SEO data we’ve gathered to craft keyword-targeted content optimized for users, search engines, and AI search crawlers.

Ongoing Performance Management

Now that we’ve laid all the groundwork needed to jumpstart your SEO performance, we can begin the actual work of getting it done. Our ongoing SEO efforts involve a combination of performance data gathering and analysis, content guidance, content SEO performance assurance, and search engine monitoring. The level of SEO services needed for your business will depend on your goals, industry, competition, size, and budget.

Planning Phase

Before we type a single heading, we meet to discuss your business goals, pre-existing web presence, target audience, philosophy, and overall business mission. Through conversations with you and a thorough analysis of your competitors, we will get a clear image of what sort of website your business needs. We have two options for site builds: custom builds and builds created using a premade template. We can work with you to figure out which option will work best for your business and your budget.

Design Selection or Creation

After we have a solid understanding of the size and type of website we’ll be building, the design for the site is the next step. If, together, we’ve determined that a template build is right for you, you will have the chance to choose between a wide selection of stylish pre-made templates. If your business needs a custom build, we’ll meet with you to determine what style of website you prefer, formulate a web design relying on our team of design and content experts, and finally give you the final say on every detail of your site.

Building the Pages

Before we move forward on your build, we’ll ensure that the design is exactly what you’re looking for. Next, we’ll create the pages, taking care to prioritize site speed, performance, function, useability, and clean design. We’ll pass the pages onto our Content specialists who can create content that effectively conveys your brand identity, the value of your products or services, and everything the user needs to know to convert to a sale or valid lead.

Responsive Design

One essential part of creating a website that will not only rank well in search engines but also facilitate the user journey from the first click to the final conversion to a sale or lead is responsive design. Responsive design means a website that looks clean and works well on both web browsers, mobile devices, and tablets. Our web templates are pre-designed for cross-device compatibility, and our custom web builds are carefully structured to allow for optimal performance on all devices.

Ongoing Site Maintenance

Once our sites are made, our work doesn’t stop there. We monitor your site performance on an ongoing basis to ensure it continues to work well and function as intended. As technology advances, parts of websites may be developed and replaced, as your site needs to adapt to the advancements of technology, or it will risk breaking. In addition to adapting to the changing landscape, we’re also ready to defend your site against attacks by malware and other bad actors. Whenever these needs arise, you will be notified so we can discuss a plan of action.

Strategy Meeting

Before we start making a splash online with a powerful ad campaign, we’ll meet to discuss exactly what your needs and goals are. During this meeting, we’ll determine the breadth and focus of your campaign, as well as set performance objectives and expectations. You can rely on our team of Ad Creative experts to help you craft the perfect ad campaign to get your site seen by the right audience.

Landing Page Setup

While we are setting up the campaign, we will confirm that your existing page is designed well enough to convert traffic effectively. If this is not the case, we will build a landing page for you based on our expertise. This page will be carefully crafted to maximize valid leads.

Setting Up Your Campaign

While it’s possible to go it alone when it comes to paid ad campaigns, the fact is that setting up such a campaign is incredibly complicated and labor-intensive. The good news is that we can handle every part of the process, from updating assets to creating a Google Tag Manager account. We can ensure that your campaign is ready to start bringing in real and valid leads for your business and set up performance tracking to allow us to adapt according to what’s actually producing results.

Following Up on Performance

Creating effective digital marketing campaigns takes more than a single attempt. Ongoing monitoring, tracking, and data-based adjustment is what sets an effective campaign apart from a waste of your hard-earned money. Our team of ad experts will keep track of how your campaign is performing, the leads produced, and recommend actions based on data received from the money spent during previous months, enabling us to direct resources toward the most effective strategies. You can rely on our team to guide your campaign over the finish line.

Services and Competition Research

Our work as content creators starts with getting an unshakable picture of your business, your services, your target audience, and your overall business mission. We’ll meet with you to discuss your industry niche and conduct thorough research of your market and competitors to ensure we are ready to produce content that effectively positions your business within the marketplace. We’ll follow up as needed to fill any gaps in our knowledge.

SEO Coordination

Depending on the needs of your business, our Content specialists may coordinate with the search engine optimization (SEO) team on your content creation. This coordination primarily involves research on keyword data: information on the terms that your target audience is searching for. Only by relying on solid keyword data can we create content that will be competitive in search engine results pages (SERPs) and AI-produced results.

Custom Content Planning

Before we start on the content for your site, we’ll create customized digital marketing plans laying out the specifics of the content we’ll be creating and the objectives of each individual piece. Our content plans are built based on the market context and the needs of your business, with a focus on lead generation. For clients receiving search engine marketing services, this plan is crafted using data about your site’s and your competition’s SEO performance.

Ongoing Content Creation

Once we have a solid plan in place, we’ll begin the ongoing work of creating content for your site. Depending on your needs, this might include informational articles, current-event blogs, web pages, and videos. For clients with SEO services, each piece of content will be thoroughly optimized for peak performance on search engines. Our team will monitor the performance of your content to ensure we’re prioritizing the right strategies.

Information and Access Gathering

Our process starts with building a solid foundation of information, including basic things like your company name and address, and more complex things, like access to your social media accounts. During this stage, we’ll be in contact with you to request all the information that we need to set up or manage your presence on all relevant social media platforms. We’ll guide you every step of the way.

Creating Brand Guidelines

Next, we need to create a set of brand guidelines to ensure that your social media is not only true to the mission and identity of your business but also consistent across platforms and over time. Our team of social media specialists will craft these guidelines based on your unique brand, as well as the existing market of competitor brands already present and performing well on social media.

Starting the Posting Process

Once all of the preparations have been completed, we’ll begin the work of regularly posting on your social media accounts. This involves cross-platform coordination, careful scheduling, and post-rollouts. We’ll start building up or expanding your online presence with carefully crafted social posts optimized to encourage user engagement and foster brand awareness and loyalty.

Ongoing Social Media Management

Social media marketing is about a lot more than just regular posts. Managing a successful social media presence involves near-constant contact with users engaging with your page. We’re abler to respond to messages, comments, and any other forms of contact that your target audience chooses for engaging with your business. You can trust us to maintain professionalism and your unique brand identity at all times.

Creating a Custom Content Plan

Next, our SEO experts will coordinate with our Content team to strategize an ongoing content plan for your site and business. This may include things like blogs and articles, webpages, videos, social media posts, and more. Our Content specialists will use the wealth of SEO data we’ve gathered to craft keyword-targeted content optimized for users, search engines, and AI search crawlers.

INITIAL ANALISIS

In order to provide consulting services specifically tailored to your needs and circumstances, we need to get a clear understanding of what those needs and circumstances are. We’ll meet with you to discuss your situation, and we’ll conduct thorough research into the market context.

BULDING A STRAtegy

Once we have a solid foundation of information, we’ll begin formulating an effective, customized strategy for your business or firm. This stage involves careful consideration of the project or challenge at hand, as well as an exhaustive analysis of potential methods for meeting your needs. You can rely on our team of business consultants to provide innovative, effective solutions.

Data Reporting

Our consulting works, but you don’t have to take our word for it. We’ll provide you with robust data on the results of your implementation of our strategies, and we’ll help you adapt your efforts as needed based on what’s working. Improving your business doesn’t have to be a stab in the dark. With concrete data collection and reporting, you can get a reliable understanding of how your business is doing.

Adapting to Feedback

You aren’t the only one who should be ready to adapt: depending on your feedback, we’re ready to adjust our strategies and input to best correspond to your needs and abilities. We can change our approach as needed to enable you to achieve success. From start to finish, we invite you to provide us with feedback on our services and what we can do to make our offerings better for you.

Book Strategy Session

Want to know more about our services? Ready to move forward with a plan to overhaul your online presence? Reach out to our team today to get all the information you need to move forward.

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frequently asked questions

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our philosophy

The backbone of the work we do here at Cobalt Digital Marketing is our overarching philosophy: a commitment to strong relationships, ongoing improvement, and a foundation of trust. While we are not perfect, we are constantly working to improve every aspect of our work product.

Building Strong Relationships

When you work with us, we want you to feel confident that you’ve chosen the right digital marketing company for your business. We will work with you to determine exactly what your marketing needs and opportunities are and create an individualized plan to help your business achieve its full potential online. A curated client experience is the foundation of everything we do at Cobalt Digital Marketing.

Perfecting Our Craft

Long gone are the days when you could rely on traditional marketing to carry you through, and now even digital marketing tactics that were useful just a few years ago no longer produce results. At Cobalt Digital Marketing, we strive to continuously improve and adapt ourselves to the changing digital landscape, and we never stop learning about new tactics and techniques to grow your business online. We foster a culture of learning and support for all our team members.

Building Trust

Making a marketing investment is an important decision for your business. That’s why we’re committed to building a reputation of unshakeable trustworthiness and professionalism as marketers. We offer the services required to meet your digital marketing needs, and we’ll be there supporting your business every step of the way on the path to success. We understand that trust is earned, not given, and we work hard to be trustworthy every day. We know that not only is our reputation on the line, but also yours.

Get in Touch With Us

If you want to learn more about how effective digital marketing strategies can help you stimulate business growth, you can reach out to our team of digital marketing professionals to get more information.

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Contact Info

5415 N. McColl Rd Suite 109
McAllen Texas 78504
866-774-8130

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We may contact you through various methods, including but not limited to text messages, phone calls, emails, and direct messages on social media platforms.

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