Marketing Education

Search engine optimization — you’ve heard of it, but what good can it do for your business? Turns out, a lot! If you own a business in the McAllen area, keep reading to learn more about how McAllen SEO services can help your business thrive and grow. What Is Search Engine Optimization? Search engine optimization […]

No matter what sort of business you own, online advertising for small businesses can be the difference in whether you succeed or fail. Your digital web presence is a key component of business marketing, and you need to be able to take full advantage of the opportunities online. If you’re feeling a bit lost on […]

If you’ve been looking into utilizing the power of search engine optimization for your business, you’ve probably already figured out an unfortunate truth: SEO is often incredibly difficult to navigate. That’s why getting assistance from an SEO expert is really the best way to boost your business using SEO. Keep reading to learn more about […]

Let’s face it, building a website yourself that actually looks good and reads well is incredibly difficult, especially if you don’t have any experience writing or building web pages. Without the right tools and expertise, it will be virtually impossible to fully optimize your presence online. Thankfully, you don’t have to do it alone; you […]

Whether you’re starting a business for the first time or you’ve been in operation for years, failing to create a stellar website for your business can be a significant issue holding you back from the next level of success. If you don’t have a business website or are considering building a new one, you might […]

Recently, the Google I/O conference gave us a glimpse into what’s in store for Android P. To say the least, this technologically-aggressive operating system update is jam-packed full of new features and performance updates that would make the biggest of technophiles rejoice. No word yet on what the update will be officially named, though. People […]

Whether you’re starting a new business or you’ve run your company for years, social media marketing can make a big difference for your business — and we do mean the bottom line! Of course, if you’re an established business owner, you probably know this already. By now, social media marketing has become an established part […]

We often overlook social media when it comes to business growth, but it can be the cheapest and most effective marketing option! After all, statistics show the average person spent two and a half hours on social media every day in 2022.  Take advantage of that time! Find out more about the 5 biggest social […]

The strategies you use for your Facebook ad bidding can make or break your campaigns. That’s why it’s essential to ensure your strategy is strong and effective, as you could end up losing money, paying too much, or completely failing to have your ads delivered if you aren’t taking the right steps. Today, your digital […]

Rebranding. Prince did it. Madonna too. Heck, even Garth Brooks did it briefly by donning a wig that had bangs, a little eyeliner, and a soul patch to become Chris Gaines. When done correctly, rebranding can be used as an effective strategy to bring life back to something that may be going a little stale. […]

      The holiday rush is here. The streets (and digital avenues) are full of holiday shoppers searching for that perfect gift. Holiday e-commerce sales are set to see a 10-percent year-over-year growth rate with retailers and e-commerce businesses experiencing the single biggest days of sales on the 22nd and 23rd of December. This […]

There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of […]

Here at Cobalt Digital Marketing, all of our content is carefully crafted to maximize its potential for search engine optimization (SEO). That means we’re always working to make sure our clients are ranking higher and more often. To achieve that goal, we create content supported by the five pillars of SEO: localization, usefulness, topical authority, […]

It’s officially spooky season, and nothing is scarier than content marketing misconceptions! Myths about content marketing can turn your business down a dark path towards gloomy marketing returns. This Halloween, Cobalt Digital’s content experts are debunking some truly spooky myths about content marketing. Keep reading to learn the truth from a real content fiend! Myth: […]

It’s been a hell of a ride here at SXSW 2017! From seeing the always impressive Gary Vaynerchuk discussing entrepreneurship and social media changes, to Mark Cuban and tech execs discussing the government's role in “disrupting disruption” (plus the occasional movie premier...here’s looking at you, As I Walk Through the Valley), it’s safe to say […]

As the owner of a law firm servicing Texans, you have a lot of competition. In order to succeed in the market, you need to have robust digital marketing tactics in place. One key part of succeeding as a law firm in today’s day and age is legal search engine optimization. Search engine optimization is […]

Here at Cobalt, we believe in the motto, “Data is everything,” and data serves as the foundation for all that we do. But what does this approach mean for your business? Keep reading to learn how the McAllen digital marketing team at Cobalt Digital Marketing uses data to boost your business. Performance Reporting One of […]

In the internet era, branding is everything, and everything is a brand. As a business owner, you need to be able to harness the power of branding to draw in customers and encourage customer loyalty. Good branding can mean the difference between a successful campaign and a failure. Keep reading to learn more about why […]