Google Partnership: What Does It Mean for Your Business?

December 5th, 2022

At Cobalt Digital Marketing, we are deeply committed to facilitating ongoing professional development for our team of Catalysts to ensure our clients receive the best services possible. To keep our services up to date with current standards and the latest technologies, we maintain multiple industry certifications, attend innovative webinars, and conduct platform-specific training sessions.

Today, we want to highlight our ongoing work with the Google Partners program to illustrate how we harness this resource for your business’s digital marketing presence.

What Is the Google Partner Program?

Google Partners is a program developed by the tech giant for digital advertisers and marketers to optimize the online profiles of businesses. Part of this program includes providing partners with access to special training, support, and other resources meant to help harness the Google Ads platform for their clients. 

The program includes three membership levels, each of which includes different benefits. As a Google Partner, Cobalt has access to the following services:

  • Product education and certifications
  • Consumer insights
  • Account and technical support from Google
  • Quarterly partner challenges to motivate and inspire
  • Promotions to boost clients’ advertising budgets
  • The Partnership Badge

Cobalt’s Google Partnership Badge is proof that our Catalysts receive the latest information and training to help our clients stand out from competitors.

What Are the Requirements To Become a Partner?

Beyond the benefits of partnership, our Partners Badge also shows that Google trusts our services as digital advertisers and marketing experts. In order to join the program, partners must meet a number of requirements. 

These requirements ensure that our team is identifying new advertising opportunities while helping our clients grow online:

  • Campaign Success — maintain an optimization score of 70% or higher by creating effective campaigns.
  • Client Growth — maintain a 90-day advertising budget of $10,000 to show consistent growth for clients.
  • Provable Expertise — maintain certification for at least 50% of our account strategists to ensure cutting-edge services.

How Does Our Google Certification Help Your Business?

In truth, there are countless benefits that your business may see thanks to our partnership with Google: 

  • Reliable Marketing Results — achieving Google Partnership means having a proven track record of successful advertising campaigns.
  • Additional Market Insights — from product education and certifications to global consumer insights, Google Partnership gives us access to additional campaign-boosting information.
  • Unique and Distinct Branding — being a member of Google’s Partner program means that our Catalysts are continuously learning new ways to help your business stand out.
  • Optimized Online Presence — alongside our proven track record, Google’s Partnership program also gives us access to additional training and education to maximize your results.
  • Better Return on Investment — Google partnership gives us access to training and tools that allow us to maximize your ROI. As a Google Partner, we are also able to test new features before they are released to the general public.
  • Improved Campaign Performance — finally, from our additional education to the promotions available through the program, being a Google Partner allows Cobalt to continuously improve your marketing campaign’s performance.

Let Cobalt Harness the Power of Google for Your Business

With its Partnership program, Google gives advertisers and digital marketers like Cobalt the ability to harness the search engine for your business’ success. By continuously promoting this ongoing education and development, we’re able to reliably produce effective and unique online advertising campaigns for our clients.

Google Certifications are the foundation on which our Cobalt Formula™ is built. Our team of digital marketing experts is ready to help you take your business to the next level. Don’t hesitate to reach out to learn more about how we can help you.

To learn more about how our team can help maximize your business’s online presence, reach out to us today.