866-774-8130
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Kassandra’s career in digital marketing and social media promotion, in particular, started all the way back when she was in high school. She worked as a social media contributor for local businesses before starting her work on the team here at Cobalt Digital Marketing back in 2019. Over the years, Kassandra has served as a key member of our social media marketing team, and she continues to produce exceptional work as a Social Media Specialist.
Kassandra was born in San Antonio, Texas, and raised in Monterrey, Mexico. In 2016, she moved back to Texas, living in McAllen before moving to Austin. She went on to earn a Bachelor’s degree in Marketing and a Bachelor’s in Advertising from the University of Texas at Austin, graduating in 2024. During college, she studied abroad, first in New York City and then in Vienna, Austria. While studying, she also spent time working as a nanny.
When not hard at work ensuring our clients’ social media presences are fully optimized, Kassandra spends much of her time traveling, having visited more than twelve countries. She enjoys studying astrology in her free time, and she’s been learning Korean since 2024. A major music enthusiast, Kassandra can often be found at music events, festivals, and concerts. She also loves spending time with her two-year-old cat, York.
“I work in digital marketing because it lets me blend creativity with strategy and actually see the impact of what I do. I love taking an idea, putting it out into the world, and then adjusting it based on how people respond. I’m genuinely interested in what captures people’s attention, what motivates them, and how brands can connect with them in a meaningful way. The field is always changing, so there is always something new to learn, and that keeps the work exciting for me.
I’m most passionate about the parts of digital marketing that mix creativity with data. I love developing content and campaigns that tell a story, and I also enjoy digging into the analytics to understand what’s working and why. Whether it’s content strategy or social media, I like finding the balance between creating something engaging and making sure it delivers real results.”
“I was introduced to the Cobalt leadership at an event by a teacher of mine. During that time, I was already creating social media deliverables for different clients. I was drawn to Cobalt Digital Marketing because I wanted to be part of a team that truly values creativity, growth, and genuine collaboration on the work we do. I felt it was the kind of environment where I could learn, contribute, and continue developing my skills in marketing and communication over time.
I appreciate working at Cobalt because it allows me to stay in tune with the marketing industry while tackling engaging and challenging projects. I value being part of a team that is both talented and collaborative, which makes the work environment motivating and inspiring.”
5415 N. McColl Rd Suite 109
McAllen Texas 78504
866-774-8130
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