Marketing Education

We recently had a client come to us with complaints about a lack of conversions, with the blame being placed on bad leads. However, soon after, a lead was received and handled with immediate follow-up, resulting in a conversion. We found that the lead quality had not changed: what changed was the response. While many […]

While businesses often assume that if a prospective lead is serious, then they will be willing to wait for the business to make contact or even be willing to make all the effort to make contact themselves. However, what if the issue these businesses are having is not with lead quality, but with lead response? […]

In the world of digital marketing, AI use has exploded, with the promise of faster, cheaper, and scalable production. However, in reality, the careless use of AI has led to many issues, where speed without oversight introduces risk. While AI can enhance productivity, it can create serious business, legal, and reputational issues when quality standards […]

Google has introduced AI into its search engine, and it's changing the way people explore and interact with information online. This change began in May 2024, when the company introduced Google AI Overview. Since then, these summaries have become one of the first things users see on the search results page. As helpful as they […]

As the owner of a law firm servicing Texans, you have a lot of competition. In order to succeed in the market, you need to have robust digital marketing tactics in place. One key part of succeeding as a law firm in today’s day and age is legal search engine optimization. Search engine optimization is […]

Search engine optimization — you’ve heard of it, but what good can it do for your business? Turns out, a lot! If you own a business in the McAllen area, keep reading to learn more about how McAllen SEO services can help your business thrive and grow. What Is Search Engine Optimization? Search engine optimization […]

Let’s face it, building a website yourself that actually looks good and reads well is incredibly difficult, especially if you don’t have any experience writing or building web pages. Without the right tools and expertise, it will be virtually impossible to fully optimize your presence online. Thankfully, you don’t have to do it alone; you […]

Whether you’re starting a business for the first time or you’ve been in operation for years, failing to create a stellar website for your business can be a significant issue holding you back from the next level of success. If you don’t have a business website or are considering building a new one, you might […]

Your business’s website is what a cover is to a book: it helps customers decide whether or not they want to buy or work with you. While a great website can totally overhaul your business, a bad website can be a real liability. That’s why it’s so important that you find a reliable web design […]

Whether you’re starting a new business or you’ve run your company for years, social media marketing can make a big difference for your business — and we do mean the bottom line! Of course, if you’re an established business owner, you probably know this already. By now, social media marketing has become an established part […]

Digital marketing strategies are all about helping you grow your business. And one of the most impactful methods is social media marketing. After all, more than 3.2 billion people are on social media and most of them check in at least once a day – if not more.   But how exactly does this relate to […]

When you come to Cobalt Digital Marketing, we don’t muddle around and guess how to improve your social media. We have the tools and know-how to successfully improve your social media efficiency and forge the social media marketing your small business needs to succeed. Once we have your accessible website developed, we can start building […]

Reports vary, but it’s estimated that Google processes between 3.5 billion and 9 billion searches every day. That’s more searches than there are humans currently living on this planet! Basically, no matter what industry you’re in, your customers are using Google, and that represents a major opportunity for your business. Google Ads can mean the […]

When you begin looking into your digital marketing options, you'll likely come across multiple methods to try. However, it isn’t easy to know which one might be the right option for you. As a business owner, you’ll want to make sure that your digital marketing draws in enough customers to make it worth the investment. […]

Years ago, TV and radio commercials were a surefire way to drive new customers to your business. Virtually everyone watched TV or listened to the radio at some point during the day, so catching them on their morning commute or after dinner was almost guaranteed. These days most people have ditched traditional TV and radio […]

Here at Cobalt Digital Marketing, all of our content is carefully crafted to maximize its potential for search engine optimization (SEO). That means we’re always working to make sure our clients are ranking higher and more often. To achieve that goal, we create content supported by the five pillars of SEO: localization, usefulness, topical authority, […]

It’s officially spooky season, and nothing is scarier than content marketing misconceptions! Myths about content marketing can turn your business down a dark path towards gloomy marketing returns. This Halloween, Cobalt Digital’s content experts are debunking some truly spooky myths about content marketing. Keep reading to learn the truth from a real content fiend! Myth: […]

As technology advances, robots are replacing humans in many different jobs, including content creation. The time and cost it takes for a human to create content can be cut in half with the use of Artificial Intelligence (AI), but the quality of work may end up suffering. Keep reading to find out why human-created content […]