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Call Now! 866-224-5705

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seo
Yes, it’s still August. But forward-thinking retailers (restaurateurs, hoteliers, and others) are already prepping for the upcoming holiday season. With holiday retail spending expected to increase by 4.5% and e-commerce sales forecasted to grow by 15.3%, according to the National Retail Federation, all retail sales (both online and in-store) are projected to reach over $690...
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In digital marketing, search engine optimization is your bread and butter. It has to be. Poor SEO practices won’t do much to attract traffic to your website, but if you play it smart, SEO will help your business draw in plenty of new customers. And to do that, you need to set up S.M.A.R.T. goals...
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One of the biggest digital marketing conferences – SMX Advanced – took place this week. Held in Seattle this year, SMX Advanced is a heavy duty, fast-paced, engaging event that focuses on advanced SEO, SEM, PPC, and marketing topics. While your Cobalt Digital Marketing team isn’t there in body, we are definitely there in spirit...
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Recently, Google updated a patent related to an important algorithm, and it is revolutionizing how smaller websites will be detected and ranked on Google’s search engine results page (SERP). What this update ultimately means is important to your website, and therefore, your bottom line. Cobalt Digital Marketing is always on the hunt for changes to...
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Times, they are a-changin’, but when it comes to search engine optimization (SEO), you can guarantee that change will happen at least a few times daily. Why? Google updates their algorithm at least 500 to 600 times a year, which is around twice a day. What may have worked before may not work any longer,...
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You may have noticed your Google rankings dropped or raised earlier this month. That’s because Google released a new algorithm update on March 7th. But most websites didn’t feel it until a few days later. While many search engine gurus are still learning what this update will do better than previous versions, your digital marketing...
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  The holiday rush is here. The streets (and digital avenues) are full of holiday shoppers searching for that perfect gift. Holiday e-commerce sales are set to see a 10-percent year-over-year growth rate with retailers and e-commerce businesses experiencing the single biggest days of sales on the 22nd and 23rd of December. This means there’s...
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There really isn’t any other way around it. Your customers are online and your business growth is tied to how well you can capitalize on your digital presence. Digital marketing is here to stay. From small mom and pops to large corporations, businesses of all sizes are competing for digital market share. And while, of...
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Google’s “Hawk” update recently swooped in on an unexpecting digital “Possum”. The change in Google’s algorithm – which took place August 22nd – specifically affected local searches. It’ll take some time before we understand the full impact but those of us in the digital world have noticed some changes in the local rankings of small...
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Let’s start with the truth. Digital marketing – just like the world of law – is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges…there’s a million things that can happen seemingly overnight. This means you have to stay ahead of...
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