Maximize Your Marketing Effectiveness With Marketing Data Analytics Services

Craft and harness marketing strategies that really work with precision data analytics services.

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Get the Right Marketing in Front of the Right People With Powerful Data Analytics

Without data to back it up, your marketing strategies are really just guesswork. On the other hand, when you utilize marketing techniques directed by in-depth data analytics, you can predict customer behavior and maximize your advertising effectiveness. From monitoring the path users follow on your website to gauging which social media strategies yield the best engagement, data analytics can be used to enhance every aspect of your marketing efforts.

Start Seeing the Benefits of Marketing Data Analytics for Your Business

Maximize ROI

Precise Targeting

Predict Future Trends

Harness the Customer Journey

Identify Strengths

Address Weaknesses

Optimize Conversions


React Faster


Powerful Tools, Skilled Team Members: Cobalt Digital Marketing

All the data in the world won’t do you much good if you don’t know how to use it. Our team of highly skilled data analytics experts has the background needed to gather and interpret robust data for your marketing tactics and campaigns. We have the insights needed to utilize detailed data maps to direct your advertising and social media management in more effective directions. We have the experience you need to understand your customer journey and adapt your content and UI for success.

Cobalt Offers Comprehensive Data Analytics Services

Competition Monitoring


The key to running a successful business is standing above your competition. With keyword ranking analysis and competitor performance analysis, we can identify growth opportunities and maximize your marketing effectiveness.

Social Media Insights


Social media is one of the primary pillars of effective marketing in the modern age. Our social media data analytics can help you harness this powerful tool to gain new customers and foster customer loyalty amongst your existing clients.

Website Analytics


Your website is the home of your business online. Increasing traffic on your website can be just as important as increasing the foot traffic in your physical business. With effective analytics, we can craft a robust website that draws in users.

Ad Campaign Tracking


Modern marketing includes a lot more than just ads, but your ads still play a major role in spreading the word about your business. Our highly skilled team can craft data-informed campaigns and run A/B testing to determine the best strategy.

Conversion Rate Optimization


Getting someone to go to your site is one thing, but getting them to convert to a sale is another. With conversion rate optimization, we monitor why and when customers are choosing to buy your products or services to maximize the chance of future sales.

Content Performance Analytics


Our content team is highly experienced in crafting content for your site that appears high in search rankings and provides users with the information they’re looking for. We use data to design content plans that target users ready to convert to a sale.

Marketing Data Analytics FAQs

Data analytics is used to monitor the performance of current campaigns, predict the effectiveness of future campaigns, and optimize tactics to maximize returns. Effective data analytics can predict what users want and direct them on the path to get it.

The customer journey is the path users take from their first interaction with your business to an eventual conversion into a sale. Different customers enter the customer journey at different points, but effective data analytics can ensure that, however they come across your site, they’re always directed toward conversion.

Keyword ranking is a kind of data analytics used in search engine optimization (SEO). Keyword ranking data shows what searches your website appears in, how high it appears in search results, and how many users are searching for that term. This data can be used to craft content that draws in new users to your site.

A/B testing is a type of analytics in which two different versions of a web page, social post, or ad campaign are shown to different users to gauge their varying effectiveness. A/B testing is used to take the guesswork out of optimizing your marketing tactics.

Ready to start maximizing your marketing effectiveness? Reach out to Cobalt Digital Marketing today to start evolving your business!

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