What We’re Seeing From the SMX Advanced Conference

One of the biggest digital marketing conferences - SMX Advanced - took place this week. Held in Seattle this year, SMX Advanced is a heavy duty, fast-paced, engaging event that focuses on advanced SEO, SEM, PPC, and marketing topics.

While your Cobalt Digital Marketing team isn’t there in body, we are definitely there in spirit - and keeping an ever watchful gaze on the latest news coming out of the event.

Check out some of the most intriguing and pertinent #SMXInsights below:

Is #GoogleSearchConsole part of your performance tracking routine? It should be @marceladevivo [fellow GIF lover] of @semrush shares the "Performance Report" is critical to triage and increase site traffic through multi-filter reporting & fixing errors. #SEO #SMXInsights pic.twitter.com/wxHlEqtMYk

— Erica Hakonson (@EricaHakonson) June 13, 2018

#SMXInsights from @beussery - Deep Dive: Google's New Search Console - #SMX #22C pic.twitter.com/Slt1YXNncX

— SearchMarketingExpo (@smx) June 13, 2018

#SMXInsights from @jill_nagle1 - Audience Targeting In A Privacy-Centric World - #SMX #22B pic.twitter.com/egZrUklIaQ

— SearchMarketingExpo (@smx) June 13, 2018

Keep old redirects up!! It’s important! #smxinsights #SMXAdvanced #smx pic.twitter.com/PL8xTNpaSu

— Sharon Supriya (@SharonSupriya) June 12, 2018

Queries with “best” have almost doubled in the past 2 years. #SMXInsights

— Sean Murphy (@PPC_Sean) June 12, 2018

Recommendations for Mobile First Long-Form Content. #smxinsights Great info! @staybookin21 Thank you! #smx pic.twitter.com/RIIE3F8YFS

— Erin Cross (@thedudeerin) June 12, 2018

#SMXInsights from @katiepennell - Optimizing For Voice Search & Virtual Assistants - #SMX #22A pic.twitter.com/nsFHeaGwg6

— SearchMarketingExpo (@smx) June 13, 2018

Queries that include "same day shipping" have increased exponentially in the last few years. #GoogleSEMKeynote #SMXInsights

— Maria Corcoran (@mariacorcoran) June 12, 2018

I never thought about tiering bid levels based on keyword length! Great #smxinsights from @realicity

— Amalia (@amaliaefowler) June 13, 2018

"30% of attempted migrations never recover" #SMXInsights pic.twitter.com/s962iJl1sK

— Steven Coufal (@thecoufal) June 12, 2018

Advanced #TechnicalSEO session where @patrickstox, @bill_slawski, and @mike_arnesen discussed:

✔#JavaScript
✔#Schema
✔JSON-LD

and more at #SMX

Here are our top takeaways ⬇ #SMXAdvanced #14A #SMXInsights pic.twitter.com/lBy3OiTHw5

— SEMrush (@semrush) June 13, 2018

"Remove unessential resources! If you want a fast site." 👍

Good Information From: @beussery Hosted by: @sengineland & @marketingland #SMX #SMXadvanced #SMXinsights pic.twitter.com/Nne6AGBRPd

— Erin Cross (@thedudeerin) June 12, 2018

Great advice from @bryantgarvin - Most people don’t test their videos. “Test the pieces just like you test ads.” #SMXinsights

— Sean Murphy (@PPC_Sean) June 12, 2018

"Internet Speeds impact user experience" @AlexisKSanders #SMX #smxinsights pic.twitter.com/UGN4jg8UnR

— Erin Cross (@thedudeerin) June 12, 2018

#SMXInsights Our job as SEOs is to destroy ambiguity. To improve engines' semantic understanding of sites & to, therefore, improve their visibility in search. Join me at #SMXAdvanced today (4:45) to learn about how we can do that even better with machine-readable entity IDs. #14a pic.twitter.com/Lxx1KA64O8

— Mike Arnesen (@Mike_Arnesen) June 12, 2018

At #SMXAdvanced, @davidmihm says websites are basically a data source for the Google Knowledge Panel. Put all your data it JSON-LD.

Ditto! #SMXInsights

— Mike Arnesen (@Mike_Arnesen) June 13, 2018

The future is written in JavaScript Object Notation. @Mike_Arnesen #SMX #14A #SMXInsights

— Patrick Stox (@patrickstox) June 13, 2018

Consolidate pages to concentrate authority!!! #Smxinsights via @marceladevivo pic.twitter.com/LUM9mmm43j

— Mordy Oberstein (@MordyOberstein) June 13, 2018

😃 Together with @beussery, our very own @marceladevivo just gave us great insight on Google's New Search Console here at @smx!

See below for our recap 👍 #SMXAdvanced #smxinsights #Seattle #GSC #RankingFactor #Google #smx pic.twitter.com/0UoVHG7xsF

— SEMrush (@semrush) June 13, 2018

One of your website's main purposes isn't to serve visitors, but to serve information directly to Google's search results page. #smxinsights #seo #smx pic.twitter.com/74kKjPhVJ0

— Drew Harden (@drewharden) June 13, 2018

Key Takeaway: 7 steps to voice search from @BenuAggarwal #SMX #21A #SMXInsights pic.twitter.com/jgj5RDgGEw

— Patrick Stox (@patrickstox) June 13, 2018

"If your content isn't competitive in relevance and quality, links won'd help. If it is, links will make the difference." @stonetemple #smxinsights

— Steven Coufal (@thecoufal) June 11, 2018

If voice search is not part of your content planning, it needs to be #SMXInsights #smx #22a

— Jine Wu (@superJine) June 13, 2018

#SMXInsights from @ayat - Conversion Optimization: Turning Quick Wins Into Winning Streaks - #SMX #21B pic.twitter.com/DMBE0RtJmW

— SearchMarketingExpo (@smx) June 13, 2018

.@DuaneForrester & @ericenge are discussing #VoiceAssistants right now at #SMX! 👏

🗝Check out our key takeaways below! #SMXInsights #SMXAdvanced #voice pic.twitter.com/xmC8pGLZ7j

— SEMrush (@semrush) June 13, 2018

#SMXInsights from @CoperniX - Advanced Technical SEO: Page Speed, Site Migrations, Crawling - #SMX #13A pic.twitter.com/RPTdA6WSOs

— SearchMarketingExpo (@smx) June 12, 2018

Detailed steps on:

↪ Site Migration
⏲Site Speed
🕷Crawl Budget SEO
& more with @melpetulla, @beussery, and @CoperniX at #SMXAdvanced!

Here are some of our top takeaways ⬇ #SMX #SMXInsights pic.twitter.com/aTXJYEsgwX

— SEMrush (@semrush) June 12, 2018

"Test your Bathroom Internet Speeds" 🤣 From: @beussery Hosted by: @sengineland & @marketingland #SMX #SMXadvanced #SMXinsights pic.twitter.com/MD99QcDgsi

— Erin Cross (@thedudeerin) June 12, 2018

#SMXInsights from @MordyOberstein - SEO Ranking Factors In 2018: What's Important, What's Not - #SMX #11A pic.twitter.com/2Qbv2bfcef

— SearchMarketingExpo (@smx) June 12, 2018

#SMXInsights from @danaditomaso - Local Search: Significant Changes On The Horizon - #SMX #21C pic.twitter.com/1UsRN2yXCg

— SearchMarketingExpo (@smx) June 13, 2018

@Google say: "Faster and more secure for better Ad experience". @Adwords will HTTPs enforce by 10/31/2018. #SMXinsights #HTTPs pic.twitter.com/0cXYMJePxW

— Erica Hakonson (@EricaHakonson) June 12, 2018

Cobalt Digital Marketing: Looking at the Road Ahead

There’s still plenty of valuable information coming out of the 2018 SMX Advanced event and we’ll make sure to sort through all of that to bring you the latest news that will help you take your digital marketing plan to the next level.

Make sure to come back and visit us for the latest news on all things digital marketing. Or if you’re ready to start your own Cobalt Digital Advantage Program then contact us at 956-303-6555 to optimize your web presence and drive traffic to your site and generate sales leads.