Social Media Details

Whether you’re starting a new business or you’ve run your company for years, social media marketing can make a big difference for your business — and we do mean the bottom line! Of course, if you’re an established business owner, you probably know this already. By now, social media marketing has become an established part […]

We often overlook social media when it comes to business growth, but it can be the cheapest and most effective marketing option! After all, statistics show the average person spent two and a half hours on social media every day in 2022.  Take advantage of that time! Find out more about the 5 biggest social […]

The strategies you use for your Facebook ad bidding can make or break your campaigns. That’s why it’s essential to ensure your strategy is strong and effective, as you could end up losing money, paying too much, or completely failing to have your ads delivered if you aren’t taking the right steps. Today, your digital […]

March 19th, 2021 was the day the earth stood still--at least for hundreds of millions of Facebook users. The social media titan experienced some technical issues that caused users to have trouble accessing Facebook services. The same went for Facebook-owned Instagram and WhatsApp. While the outage was short-lived, it wasn’t the last time in recent […]

Our very own Moe Piña is out at SXSW, soaking up plenty of knowledge, expertise, and just a little bit of fun. In today’s post, we’re taking a look at some of the weekend’s most intriguing sessions relevant to digital marketing, and exploring how what we learned will build upon our Cobalt Formulaᵀᴹ. Foursquare + […]

At Cobalt Digital Marketing, there are three things that we wholeheartedly believe: SEO is ever-changing and businesses need to change their digital marketing strategies as needed to succeed. Creating video ads for social media marketing isn’t easy. The ending of Inception wasn’t a dream. While we’re still debating Inception, Facebook is challenging our second belief […]

Facebook giveth and Facebook taketh away. Facebook is attempting to steer their Timeline feature back to focus on family and friends; the cornerstone of what first made Facebook so popular. That means that companies that have been advertising on the platform for years may now start feeling the heat - and we don’t mean in […]

Twitter recently announced that it will be making changes to certain features in an effort to improve user experience. The company listened to user feedback, particularly about Explore, Search, Notifications, and Moments. Changes can be expected to roll out within the next few weeks to months. We here at Cobalt Digital Marketing have reviewed the […]

A lot has been happening with LinkedIn recently. Even good things can benefit from a little work and attention, and when it comes to the recent tests that LinkedIn has been running, the results might end up being amazing... Or it could be a downright disaster. So...what’s happening on LinkedIn? Back in the old days— […]

A lot of changes have been happening over at the ol’ Facebook HQ because of recent scandals and regulations. One of those developments recently announced is that Facebook will be ending a feature called Partner Categories in order to effectively remove third-party targeting data. All this is being done in an effort to win back […]

So you want to expand your business’ visibility? Well, it can be a little difficult if you don’t know where to begin. Luckily, you have us, your friendly neighborhood digital marketing team. We’re ready to show you the ropes on how to succeed where others failed because they don’t get the guidance they needed. One […]

Facebook has (un)done it again. They’ve changed their algorithm for the...better. That’s at least according to CEO Mark Zuckerberg. Speaking about FacebookZero, which brings a significant change to Facebook’s News Feed, Zuckerberg stated, “We want to make sure that our products are not just fun, but good for people.” This big-hearted approach will reprioritize the […]