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digital marketing
It’s an unfortunate truth: not all businesses work under the same set of ethics. While there are plenty of legitimate service providers who go above and beyond to meet their clients’ needs, there are other digital marketing agencies who may do the very least they possibly can for your money. In some instances, they may...
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Several weeks after its onset, the COVID-19 Pandemic caused massive dislocation among small businesses. In fact, according to a study by the Proceedings of the National Academy of the Sciences of the United States of America (PNAS), 43% of businesses in the study’s sample (5,800) had temporarily closed largely due to COVID-19. Respondents in the...
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2020 was a year marked by change and uncertainty amid a global pandemic. And if you’re like so many countless Americans, you likely spent more time at home than ever before. Thankfully, throughout 2020, technology gave us access to all the happenings going on around us, even if at times it felt like we were...
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Handle Google Core Updates
Google is the go-to search engine, earning over 90 percent of the search engine market share worldwide. Because of its dominance, it is essential that every webmaster and digital marketer understand exactly how updates to Google’s core algorithm can greatly affect their websites’ rankings in the search results. Google has provided some official guidance to...
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Digital Marketing In 2020 and Beyond
When you begin structuring a digital marketing plan, aligning yourself with a company that embraces growth and innovation is a critical first step toward securing the best return on investment for your products or services. Marketing is the practice of connecting with your audience at the right time, and with data showing 87% of buyers...
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Many of life’s lessons are layered in silver linings. For many of us, these uncertain times have taught us that we just need to refocus our vision. The current COVID-19 pandemic has forced many customers to shop online–whether it’s for retail therapy or obtaining much-needed essentials–using their purchasing power as a means to adjust to...
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For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely...
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During the first week of December, Google Ads rolled-out a new beta feature that will allow users to see what changes are being made performance-wise within your Google Ads campaign(s). This new beta-feature, referred to as “Explanations,” was developed with the overall objective to save users time by getting straight to the point with precise...
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Whenever Google rolls out with a core update to its search algorithm, it’s usually a big deal for businesses, institutions, and digital marketers alike. As per usual, however, mum’s the word regarding a recent update to their search algorithm or how it might ultimately affect search engine optimization (SEO). Usually, that’s for us catalysts to...
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Is your passion to run a successful business? Does the marketing process confuse and overwhelm you? Would you rather automate that whole process so you can focus on what truly matters within your business while increasing that revenue stream? Good news, you can! Gone are the days of expensive traditional marketing costs that might help...
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