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Call Now! 866-224-5705

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digital marketing
For the longest time, there has been an ongoing debate among fellow SEO experts and webmasters about the importance of adding relevant content links from established websites to your own page, and whether or not it has any positive effects on your SEO ranking within Google’s algorithm.  Linking content out to other websites is extremely...
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During the first week of December, Google Ads rolled-out a new beta feature that will allow users to see what changes are being made performance-wise within your Google Ads campaign(s). This new beta-feature, referred to as “Explanations,” was developed with the overall objective to save users time by getting straight to the point with precise...
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Whenever Google rolls out with a core update to its search algorithm, it’s usually a big deal for businesses, institutions, and digital marketers alike. As per usual, however, mum’s the word regarding a recent update to their search algorithm or how it might ultimately affect search engine optimization (SEO). Usually, that’s for us catalysts to...
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Is your passion to run a successful business? Does the marketing process confuse and overwhelm you? Would you rather automate that whole process so you can focus on what truly matters within your business while increasing that revenue stream? Good news, you can! Gone are the days of expensive traditional marketing costs that might help...
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In the fast-changing world of digital marketing, companies notice quickly (and nervously) when their website pages get “demoted” in Google search rankings. This nervousness is understandable because a high Google ranking is crucial to attracting visitors, subscribers, and ultimately, customers. The stats don’t lie when it comes to digital marketing: The vast majority (87%) of...
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Image Source : Google The Google Marketing Live conference was held earlier this May and some great news came out of the event for all those advertising and digital marketing fanatics out there. Google Ads is set to make massive updates to their algorithm that will lead to some meaningful changes in how digital marketing...
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Our very own Moe Piña is out at SXSW, soaking up plenty of knowledge, expertise, and just a little bit of fun. In today’s post, we’re taking a look at some of the weekend’s most intriguing sessions relevant to digital marketing, and exploring how what we learned will build upon our Cobalt Formulaᵀᴹ. Foursquare +...
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So you’ve probably heard us say ad nauseam that search engine optimization is always evolving, and you know what? That’s not going to change in 2019. But there are couple other digital marketing elements that will be transitioning this year as well. Count on your friendly digital marketing team – who recently won the 2018...
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Grit. Dedication. Vision. Hustle. We are not even three years old and the capability of the Cobalt Formula™ is already being recognized. Just last month we were notified that we had been selected to receive the “2018 Best of McAllen Award” in the Internet Marketing Services category by the McAllen Award Program. This annual awards...
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It’s that time of year when businesses around the nation (and around the world) begin looking at the effectiveness of their digital marketing campaigns and start planning appropriate strategy changes for the upcoming year. Your catalysts at Cobalt Digital Marketing are anticipating what changes the industry has in store so that we can improve on...
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