The 5 Biggest Social Media Platforms and Their Benefits For Your Business

February 22nd, 2023

We often overlook social media when it comes to business growth, but it can be the cheapest and most effective marketing option! After all, statistics show the average person spent two and a half hours on social media every day in 2022. 

Take advantage of that time! Find out more about the 5 biggest social media platforms and how using them for digital marketing can benefit your organization.

1. Facebook

Whether you’re a social media newbie or have been connected for a while, there’s no denying the hold that Facebook has as a platform. Every day, 2.41 billion users log on to Facebook to post, scroll, and watch content, making it a must for businesses.

If you think your company may benefit from Facebook, you may be right, and here’s why:

  • Facebook is one of the most developed platforms, making it simple and effective to use.
  • You’re able to target your audience based on age, gender, interests, and employment to get the most out of your ads.

2. Instagram

While not quite as popular as Facebook, Instagram has risen in popularity over the past few years. Younger generations lean more toward Instagram because of the simple setup, filters, and reels. 

There can be many benefits to using Instagram for your business:

  • It’s owned by Facebook, so it shares the same wide advertising platform as Facebook does.
  • While ads are available on Instagram, you don’t have to pay for advertising; your profile simply grows as you gain followers.
  • You can be visually creative and appeal to followers through the photos and videos you post.

3. Pinterest

If you’ve ever logged on to Pinterest, you know just how easily you can get sucked into this platform. The variety of recipes, outfit ideas, and home inspo can keep you scrolling for hours.

While you may love Pinterest for personal reasons, it can also benefit your organization:

  • The boards and pins that people create are often used to plan for future purchases.
  • You can be strategic with your content and boost your reach with the keywords you use in your posts.

4. YouTube

YouTube is the one-stop shop for video content. Once you navigate to this platform, you can view millions of videos, from singing cats and welding to football recaps and coffee tutorials. The possibilities for a consumer are endless when using YouTube.

While YouTube is a great way to spend your free time, you may be wondering how it can benefit your company:

  • You can be creative and rely heavily on visual content for your ads.
  • YouTube is owned by Google, which gives companies access to Google’s advertising platform.
  • You can gain a higher search ranking by using keywords in your video’s title and description.

5. TikTok

While TikTok is relatively new, it’s quickly grown in popularity through its short yet creative videos. TikTok encourages creators to have fun, and viewers find it entertaining and informative. This platform has 1.2 billion users, sending it above several older media platforms like Twitter and Snapchat.

This social media platform may benefit your business:

  • Consumers are highly attentive to TikTok, making them more susceptible to the content they view.
  • Its more casual layout allows you to create less-polished marketing campaigns.

Start Benefiting From Social Media This Year With Cobalt Digital Marketing!

You may enjoy using social media in a personal capacity but feel completely out of your comfort zone when it comes to using these platforms for your business. It might seem daunting at first, but with the right help, you can gain a wider audience.

Our team of catalysts at Cobalt Digital Marketing has the know-how to navigate the top platforms. With our experience in social media marketing, we can launch your business into the online world today!

Social media isn’t just for personal use! Learn how to use social media to benefit your business by contacting Cobalt Digital Marketing!

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