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Over-the-Top (OTT) Advertising Agency

Your Solution for Ads on Streaming Services

Over-the-top (OTT) marketing is the method for running advertising campaigns on video streaming on the internet, from laptops to gaming consoles. These video ads can help establish your brand, expand your reach, and boost revenue. Unlike traditional cable TV advertising, OTT ads are targeted at specific users based on your target audience.

Our OTT Marketing Platforms

Roku

Roku can be found in more than 90 million homes across the US, Canada, and Mexico, with the app supporting OTT ads.

Pluto TV

Pluto TV is a free, ad-supported streaming platform with 80 million active users as of last reporting.

Sling TV

SlingTV is a smaller streaming platform offering opportunities for small businesses to reach local audiences.

Video Websites

From YouTube to your favorite news site, countless websites support video advertising in the form of OTT ads.

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How OTT Services Can Benefit Your Business

Ads that play on subscription video platforms and platforms like YouTube can be a powerful tool for accessing new customers and expanding your online presence.

Rely on Advanced Analytics for Precision Targeting

OTT streaming ads are very different from traditional cable and satellite TV advertising. These platforms enable real-time analytics and precise audience-targeting, allowing for highly effective campaigns and maximum return on marketing investment. By bypassing traditional cable advertising, you can access a more targeted audience without sacrificing the reach of your campaign. Streaming media is only growing, and your business needs to be visible on platforms that your customers use.

Increased Viewer Engagement With Transparent Branding

Thanks to superior analytics and the opportunity to authentically showcase your brand through video content, ads on video streaming devices and other OTT platforms can ensure maximum audience engagement. Smart devices are an ever growing part of our lives, and video content is increasingly how we engage with the world. Your brand can be a breath of fresh air in that space, offering brand-authentic content that keeps viewers watching thanks to high-quality advertising design and completion.

OTT Advertising Frequently Asked Questions

Unlike many forms of advertising, OTT gives you control over where your ads will be displayed, ensuring your brand is not represented alongside harmful or irrelevant content.

In addition to the platforms through which we offer our OTT services, there are other common streaming service providers, including Apple TV, Amazon Prime Video, YouTube TV, HBO Max, and Netflix.
Throughout this page, we’ve discussed OTT primarily from the perspective of free streaming platforms like PlutoTV and YouTube and subscription video-on-demand services like Netflix, but there are other types of OTT that you might be familiar with: transactional video on demand, meaning paying a fee to watch an individual piece of content, is also a form of OTT.
Connected TV (CTV) advertising is a specific type of OTT marketing that plays on streaming devices such as smart TVs and streaming sticks. We offer both OTT and CTV services. 

Get to Know Us

Since 2016, we’ve prided ourselves on providing exceptional digital marketing services to businesses in a variety of industries. You can learn more about what sets us apart from the competition.

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TESTIMONIALS

We prioritize excellent customer service and strong client relationships above all else. Hear from our clients about what you can expect from the services of Cobalt Digital Marketing.

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Work Product

We’ve said we can get results, but you don’t just have to take our word for it. Check out our gallery of work and case studies showing a few examples of successful campaigns we’ve run for our clients.

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Book Your Strategy Session

From social media ads to determining your marketing objectives, we can help with every part of the marketing process. Reach out to our team for help and information.

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