Business Consultants

Digital marketing is a great way to grow your business, connect with your ideal audience, and increase your revenue. Whether you’re building a new brand or looking to boost sales, digital marketing offers targeted strategies that deliver measurable results. Digital marketing services like search engine optimization (SEO), social media marketing, content creation, and paid advertising […]

If you run a healthcare facility in Texas, you’re probably already aware that there are lots of competitors fighting for your customers. In such a competitive marketplace, it’s essential that businesses like yours create websites to boost their visibility. But to succeed online, you need solid digital marketing skills and great SEO strategies.  Continue reading […]

Here at Cobalt, we believe in the motto, “Data is everything,” and data serves as the foundation for all that we do. But what does this approach mean for your business? Keep reading to learn how the McAllen digital marketing team at Cobalt Digital Marketing uses data to boost your business. Performance Reporting One of […]

In the internet era, branding is everything, and everything is a brand. As a business owner, you need to be able to harness the power of branding to draw in customers and encourage customer loyalty. Good branding can mean the difference between a successful campaign and a failure. Keep reading to learn more about why […]

Spring has sprung, and everything is in bloom—and we mean everything! It’s the perfect time of year for your business to grow, but you might need a little help. Think of your business like flowers, and your time and effort like the soil. Sure, those flowers can probably grow okay on their own, but a […]

Staying competitive in today’s modern age of politics means staying up-to-date with the latest marketing and campaigning techniques. With more and more of us relying on streaming services for our daily entertainment, its essential that campaigns can continue to access voters who may have previously watched cable tv. That’s where Cobalt comes in. We utilize […]

The Cobalt Digital Marketing formula for political campaigns centers around collaboration with the candidate. The creative process begins with a meeting between our team and the candidate, during which we will discuss the story, purpose, and specific messaging for the campaign.  Political Marketing for the Modern Age Traditional marketing is getting less effective and more […]

It’s an unfortunate truth: not all businesses work under the same set of ethics. While there are plenty of legitimate service providers who go above and beyond to meet their clients’ needs, there are other digital marketing agencies who may do the very least they possibly can for your money. In some instances, they may […]

While we have a great inkling as to what elements Google looks for when ranking your website, you should be knowledgeable about what factors don’t count towards your ranking. Knowing what factors won’t impact your Google search ranking is important. It can help you concentrate on the areas of your website that you need to […]

There are 5 areas of digital marketing that our Cobalt Digital Marketing catalysts focus on in order to attract quality traffic to our clients’ e-commerce websites. This is information you can quite literally take to the bank. Check it out.   1. Paid Traffic “You’ve got to spend money in order to make money.” We’ve […]

We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup...that’s a pink slip on […]