Business Consulting Details

As the owner of a law firm servicing Texans, you have a lot of competition. In order to succeed in the market, you need to have robust digital marketing tactics in place. One key part of succeeding as a law firm in today’s day and age is legal search engine optimization. Search engine optimization is […]

Here at Cobalt, we believe in the motto, “Data is everything,” and data serves as the foundation for all that we do. But what does this approach mean for your business? Keep reading to learn how the McAllen digital marketing team at Cobalt Digital Marketing uses data to boost your business. Performance Reporting One of […]

In the internet era, branding is everything, and everything is a brand. As a business owner, you need to be able to harness the power of branding to draw in customers and encourage customer loyalty. Good branding can mean the difference between a successful campaign and a failure. Keep reading to learn more about why […]

Staying competitive in today’s modern age of politics means staying up-to-date with the latest marketing and campaigning techniques. With more and more of us relying on streaming services for our daily entertainment, its essential that campaigns can continue to access voters who may have previously watched cable tv. That’s where Cobalt comes in. We utilize […]

The Cobalt Digital Marketing formula for political campaigns centers around collaboration with the candidate. The creative process begins with a meeting between our team and the candidate, during which we will discuss the story, purpose, and specific messaging for the campaign.  Political Marketing for the Modern Age Traditional marketing is getting less effective and more […]

We’re looking at you politicians. You’ve probably heard some horrendous online stories. Viral celebs spouting nonsense and becoming YouTube famous. Crazed individuals having very public meltdowns on live streaming. How about the Facebook weekend escapade that’s a little too personal. Photos of outlandish behavior after a few margaritas too many. Yup...that’s a pink slip on […]

Let’s start with the truth. Digital marketing - just like the world of law - is constantly evolving. Once you think you’ve got a solid handle on things, social media trends shift, Google’s algorithm changes, a new technology emerges...there’s a million things that can happen seemingly overnight. This means you have to stay ahead of […]