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Social Media Details

What A Time To Be Alive! The New Facebook Local App And How It Can Change Your Small Business

Facebook just dropped another (potential) game changer - Facebook Local. While technically Facebook Local is a revamped version of previously released app - Facebook Events - the new model looks to overthrow mobile apps Yelp and FourSquare to become the premier standalone events app. Rather than focusing only on “events”, you’ll now have the option […]

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Beware: 7 Myths About The Social Media Monster

Social media is a monster. And just like any monster, there are plenty of myths surrounding it. Some of these ideas come to us from the past when social media was still in its infancy, and others have emerged as urban legends, scary little stories businesses tell themselves when they can’t explain what they are […]

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Get Out Of Your Cocoon: Turn Your Business Into A Social Butterfly!

There’s no way around it. Your customers are on social media and social media is here to stay. In early 2017, Pew Research Center found that nearly seven-in-ten Americans use some social media platform. In context, a mere 5% of American adults were using them back in 2005. Currently, the 18-49 year old demographic makes […]

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Cobalt Digital Marketing and the F8 of the Tech World

Facebook’s F8 conference took place last week in Silicon Valley and the tech world is once again set on its ears. From direct brain-computer interface for typing to augmented reality, special effects picture sharing and more, the F8 of the tech world appears to be glorious (and will undoubtedly have profound effects on marketing). Facebook […]

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Marketing & Snapchat: 5 Ways Your Business Can Use the App to Your Benefit

Whether you consider yourself a frequent user or not, there’s no denying that Snapchat has become extremely popular. What started with simple time-limited photos, and silly ways to make your work day go by quicker has now transformed into so much more. From the puppy dog filter we’re all so fond of, to their endless […]

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