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Search Engine Optimization (SEO)

Jumpstart Your Business With Reliable SEO Strategies

Increasingly, people are turning to the Internet when making purchasing decisions, specifically to sites like Google and ChatGPT. Search engines and AI tools give users access to a wealth of information online. But how can you ensure that your business shows up in the results? The answer is search engine optimization services.

Our Comprehensive SEO Services

Keyword Research

Keywords are the phrases potential customers use to search for services, products, and businesses like yours. Our SEO experts determine what relevant keywords to target, and create a list of keywords to track as indicators of site performance.

Local SEO

Local SEO is the practice of improving search engine rankings for searchers within a specific geographic area. In other words, it’s a way to show up higher and more often on search engine results pages (SERPs) for users in your region.

Content Optimization

Content optimization is a method for improving search engine rankings by creating content specifically crafted to satisfy search engine and AI algorithms. Our SEO team coordinates with our content experts on content creation.

Link Building

In general, the more external sites linking back to your website, the better. Building links is a method for acquiring those external links, called backlinks, in order to improve your site authority and, by extension, your ranking.

Site Speed Optimization

Site speed is the time it takes your site to perform a task or load information. Site speed plays a major role in your ranking performance. Our SEO team works with our technical experts to optimize your site for mobile, desktop, and tablet.

Off-Page SEO

Off-page SEO involves a range of SEO tasks including link building. It is overall aimed at improving the authority and trustworthiness of your site according to search engines. The higher your authority, the more likely you are to rank.

On-Page SEO

There are countless indicators in the content and structure of each webpage that influence ranking, from the words used to the number of images included. On-page SEO takes them all into account to boost ranking.

Technical SEO

In general, the more external sites linking back to your website, the better. Building links is a method for acquiring those external links, called backlinks, in order to improve your site authority and, by extension, your ranking.

AI Optimization

We are officially entering the AI era of the Internet, and your business needs to be ready to adapt to consumers’ changing needs and behaviors. We can work to get your business seen and referenced by AI search engines.
Schedule a strategy session

Why Is SEO Important?

A successful SEO strategy can make a big difference for your business, driving traffic to your website and bringing in new sales and leads. Whether you own a multi-state construction company or a single flower shop, the right SEO campaign can have a huge impact on your ongoing success online.

Boost Your Reach Online

The most obvious impact of SEO services on your business is the increased size of your online presence. With the right SEO strategy, you can get your business seen by more potential customers in SERPs, with more visibility meaning more organic traffic to your website. We’ll use tracking tools like Google Analytics to monitor your site performance and allocate resources to the most valuable keywords. With SEO, you can skyrocket your customer base.

Convert More Leads

No matter how hard you work at it, all the digital marketing efforts in the world will accomplish nothing if you aren’t adapting to the current marketplace. End users’ expectations continue to evolve with technology. As marketers, we are devoted to the constant improvement and evolution of our digital marketing services and team. We strive to maintain a constant awareness of the major forces in the digital marketing space, and we are ready to apply our cutting-edge tactics to your business goals.

Gain a Competitive Advantage

SEO is about more than just what search terms you rank for; it’s also about who’s doing the searching and why. Our SEO experts can do the work to make sure that your site appears specifically for searchers who are looking to make a purchase, hire a service, or otherwise commercially interact with your business. With this careful targeting strategy, we can improve the effectiveness of your website, increasing the number of converted leads.

The SEO Process: What to Expect

Market Research

The first step of the SEO process is to get a solid understanding of both the competitors in your space online and also the online habits of your target audience.

Local SEO

We will audit your website and any other digital assets you might have to ensure that they are designed to convert visitors into leads, clients, and customers.

Content Optimization

Next, we’ll use the data gathered in step one to create carefully optimized content ready to rank higher and more often, with an eye toward conversions.

Why Choose Cobalt Digital Marketing for SEO?

SEO can be a powerful tool for improving your performance online, but which search engine optimization company you choose will have a big impact on your results. Here at Cobalt Digital Marketing, we’re ready to go above and beyond to help you achieve your online marketing goals. Below you can learn more about why we’re the right SEO company for you.

Linking Strategy

In addition to optimizing your content, we will build a linking strategy to support it, giving your website more authority and trust on the internet.

Tracking, Reporting, and Adapting

SEO is useless if you don’t adapt based on the results. We will monitor your marketing campaign performance and formulate plans to adapt as needed,

Prioritizing Strong Relationships

Here at Cobalt Digital Marketing, everyone on the team is dedicated to building and maintaining strong relationships with our clients. That means not only offering exceptional customer services and clear communication but also counseling our clients on how to navigate the complex digital marketing and technology landscape. We know there are countless SEO specialists out there for you to choose from, so we try to set ourselves apart by supporting our clients in ways that others may not.

Working for Consistent Improvement

As an SEO services company operating in such a competitive market, we are committed to our own ongoing improvement, including continuing training, education, and research. We consistently update our strategies and technical resources to ensure we can compete in the ever-changing world of SEO, and each of our SEO experts has a thirst for knowledge in their field. When it comes to professional SEO services, we never stop developing our skills.

SEO Marketing Services Built on Trust

Unless you’re already an expert, getting SEO services for your business can feel like a stab in the dark. That’s why we place such a focus on building a foundation of trust with each and every one of our clients. When you choose us as your SEO service provider, we want you to feel confident that not only will we do and accomplish what we promise, but also that our work is worth your hard-earned money. We’ll craft a flexible, custom SEO strategy to get the most out of your online presence.

Search Engine Optimization FAQs

It depends on many factors. This ranges from the size and age of your website to the competitiveness of your industry. We give timelines based on a deep analysis of these factors during the discovery phase of our engagement.
There are many risks associated with SEO. Algorithms that determine rank can change at any time, causing hard work to be undone, or require a major pivot in strategy. In some markets, success in rankings may not bear fruit for several months or even years depending on competitiveness. This may mean a significant investment before a meaningful ROI is obtained.
Depending on your market, SEO services can be expensive. And while that expense may be difficult to bear, it may also generate meaningful income for your business if your business is set up properly to convert it. We consider SEO to be a long-term investment, much like investing in stocks or real estate. We recommend paid ads if you need a faster turnaround in ROI.

A common SEO misconception is that your social media posts will improve SEO, but it’s more about properly linking across multiple platforms. Our marketing team can help you build a cohesive online presence to boost your SEO.

Unless you have the training, experience, and time, you may want to let experts handle your SEO strategies. It’ll also allow you to focus your energy on other areas of your business growth. It’s certainly possible to do it yourself, however, keeping up with the constantly changing algorithms, market competitiveness, and potential digital attacks may make you feel like it’s a full-time job. Hint: It is.
Keywords are the words your target audience uses online to search for businesses like yours.
Effective SEO content doesn’t have keywords stuffed in every line or sentence. Instead, our SEO digital marketing team focuses on creating that perfect balance of just enough SEO to help you rank up without becoming ineffective or detrimental.
In today’s day and age, your customers are increasingly turning to their mobile devices to make purchasing and hiring decisions. In fact, Google and other search engines, index websites on a mobile-first basis. Therefore, you must have a web presence that will work on mobile. Here at Cobalt, we require full mobile functionality for our client projects.

Get to Know Us

Cobalt Digital Marketing has offered our SEO services to businesses in a range of industries for nearly a decade. Learn more about what sets us apart from our peers in the SEO space.

TESTIMONIALS

You should always check reviews before choosing an SEO company. Check out what our clients have to say about us and our services. See for yourself what keeps clients with us, long-term.

See Our Work

We like to let our results speak for themselves. You can check out our gallery of work and case studies showing a few key examples of the results of our exceptional marketing and SEO services.

Book Strategy Session

From dominating search engines to building a social media audience, we can help you achieve your marketing goals. Reach out with any questions and to get more information on how we can help.

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Contact Info

5415 N. McColl Rd Suite 109
McAllen Texas 78504
866-774-8130

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