Don’t Let These SEO Misconceptions Make You an April Fool

April 1st, 2023

Three people sit around a table in an office while another works on brand marketing on a computer.

Search engine optimization (SEO) is one of those digital marketing subjects that many have heard of but don’t fully understand (if even a little). While all you may want to do is improve the effectiveness of your digital marketing, successfully using SEO without the right info can feel like seeking out a hidden treasure with no map. 

Part of the issue is that SEO marketing myths are absolutely everywhere. All it takes is a quick Google search and you’ll be drowning in contradictory information dragging you into the depths of the web. 

But we have some life-saving information for you! Our team of amazing search engine optimization experts at Cobalt Digital Marketing are here to provide you with the facts you need to know about SEO.  

Myth 1: SEO Is a One-and-Done Job

Once you have your shiny new website up, you might think you can kick back and watch the customers roll in. However, that’s just not how it works. 

Digital marketing is a bit like your childhood science fair project – you need to experiment to find what will maximize your marketing ROI. SEO is never a one-and-done task. It’s an ongoing effort that constantly needs new tweaks as the data comes in. Data analysis will show when something isn’t working. All we need to do then is know your customers and speak directly to what they need.  

SEO isn’t an easy tool to use; make sure to work with a digital marketing expert who can help you obtain the results you want.

Myth 2: SEO Is Only Affordable for the Big Guys

Understandably, small business owners have to be aware of their budget. You may worry a tight budget can’t stretch enough to use SEO, but the truth of the matter is, that you don’t need to drain your wallet for amazing results.

While there are some SEO strategies you can DIY, you’ll need to ask how much time you really have. As an entrepreneur, you probably already have a ton on your plate. Hiring an employee to run your campaigns might seem like it would take  pressure off of you, but you’ll need to pay them even when you don’t have a ton of work for them to do. Instead, seeking out a customizable SEO package from an expert digital marketer can be just what you need to lighten your workload without overpaying.

Myth 3: Slow and Steady Wins the Race

SEO is NOT the story of the tortoise and the hare. Ensuring that the actual experience people have when they visit your store is positive is the biggest way to build a loyal customer base. Page loading speed is very important to site visitors, your page ranking, and your SEO efforts. While patience is a virtue, customers will click away if your site takes too long to load, and may be driven into the hands of your competitors. 

A digital marketing company can manage your digital presence and ensure that you’re always putting your best foot forward online.

Save Yourself the Stress With Cobalt Digital Marketing

Even if you grasp SEO best practices, putting in the effort to get the most out of your online presence can take critical time away from running your business. That’s why you should rely on a trustworthy and experienced digital marketing team to handle your SEO marketing for you.

At Cobalt Digital Marketing, we stay on the cutting edge of digital marketing so your business is always a step ahead. Contact us today and learn what we can do for you!

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