Link-building is one of the more technical parts of good digital marketing. Link building is the process of boosting your website’s usefulness and visibility by increasing the number of links to your site that appear on third-party websites, and by improving the number, location, and utility of links in your content.
We use powerful research and data-gathering techniques to get the best possible results for your business, and we rely on extensive experience to craft our link-building strategies.
To maximize results, we attach links to useful keywords based on extensive research and analysis. We use robust keyword data to create content that ranks higher in searches and reaches the target audience you want.
Backlinks are the links on other sites directing users to your site. We audit your backlinks to identify opportunities and catch potential issues. Backlink audits can help you monitor the safety of your site.
In order to find new opportunities for link-building on your site, we analyze your competitors’ backlink profiles, the collection of all links directing users on other sites to your competitors’ sites.
Whenever your brand is mentioned, there should be a link to your website. Our link-building team conducts extensive research to find unlinked mentions and encourage backlinking.
Effective link-building strategies can harness local sponsorships to get your business in front of your target audience. We work to increase brand mentions, extend your reach, and boost exposure.
Cobalt Digital has a team of highly experienced content writers who can create powerful content to be posted on sites where your target audience can be found. This helps increase your reach.
Getting links to your site out in front of more people is the key to increasing your web traffic. We can request that existing blogs and articles add links to relevant, credible pages on your site.
A broken link isn’t useful to anyone. We work to replace broken links with useful, working links to the relevant pages. We search for sites with broken backlinks and offer replacements to increase traffic.
No, not all websites need link-building. However, any business website can benefit from link-building services. While some sites don’t have the goal of generating more traffic, business websites do, and link-building is the key.
The world of search engine optimization (SEO) is constantly changing, and that flux might have you asking, “Is link-building even important for SEO?” Well, the answer is yes. Links are incredibly important and they continue to play a key role in SEO ranking.
There are countless factors that can affect your site’s ranking, but link building is one of the big ones. Backlinks pointing to your site show that you’re a source of valuable content, and valuable content is what Google and other search engines like best.
The content team harnesses the powerful keyword data provided by the link-building team to create relevant, useful, authoritative content that people want to share, increasing the number of backlinks to your site. We also use this data to cross-link your site, keeping your customers on your site instead of leaving to another.