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Kwabena “Koby” Ackie

Partner, CEO

Austin, Texas, USA
  • Conversational German Speaker
  • Avid Tennis Player
Koby started his digital marketing career in 2008 when he joined the team at The Search Engine Guys as a Content Writer. Soon, he was moving on to bigger and better things, going on to work as a Web Strategist and a Director of Business Development at Cloud 8 Sixteen. Koby later served as the President of The Limitless Agency, before coming on board as a Partner and CEO here at Cobalt Digital Marketing. He also serves as a Board Member, Investor, and Marketing Advisor at Hire Dragons, and as a Board Member for the Plan II Board of Visitors at the University of Texas at Austin.

Koby’s Background

Koby was born in Regensburg, Germany, growing up as an “Army brat”. He was stateless for a time, lived in Ghana for a few months, and wound up back in the USA when his dad was restationed. As the Class President, a trumpet player, and a theater kid, Koby was very involved in high school. He went on to graduate with honors from the University of Texas at Austin with a Degree in Liberal Arts from the Plan II Honors Program. During college, he studied abroad in both Germany and Ghana. Today, Koby and his wife are proud parents to two beautiful children, five-year-old Eliza and one-year-old Edward, joined by their dog Stella and cat Isis.

On His Own Time…

When not hard at work contributing to everything we do here at Cobalt Digital Marketing, Koby is a passionate tennis player who enjoys spending time with friends and family. He takes a keen interest in Quantum and Astro Physics, which reminds us that the reality of the universe is not what it seems. When things get really, really big or really, really small, what's "real" doesn't seem real at all. To get a taste for yourself, look into the Double Slit Experiment, Entanglement, Schroedinger's Cat, Space-Time relationships, or Black Hole Dynamics.

Why Digital Marketing 

“I kinda fell into it. I saw the rise of Google and other search engines as being integral to the way we interact with data in the future. This is happening again with AI. That was all very interesting to me, so I dipped my toe in the water. And then I never left.

What drives my passion for digital marketing is the real impact that proper marketing techniques and connecting people to the precise products and services that they are looking for can have on people's lives.”

Why Cobalt?

“I saw an opportunity to make an impact using what I had learned in the industry. I bring a high degree of professionalism, service, subject matter expertise, and data-driven decision-making into the client's purview that can help business owners reach their revenue goals and, by extension, help people find the critical products and services that they need.

I enjoy working here at Cobalt because our culture allows people to thrive in an environment where people are appreciated for their ideas, their work ethic, and commitment not only to the success of the organization, but also to the success of our clients.”
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What Koby and Our Team Can Do for You

Search Engine Marketing

Search engine optimization (SEO) is an essential part of modern digital marketing efforts. Koby can help you rank higher and more often. Koby works to guide our SEO team and coordinate efforts across departments.

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Social Media Marketing

Social media platforms are a key resource for accessing your target audience. Koby can help you choose the right social media channels for your marketing campaigns, and our team will carry out highly customized social media management.

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Paid Advertising

From Google Ads to ads on Facebook, paid ads on digital platforms are increasingly common. Our team can create a carefully optimized digital marketing campaign utilizing paid advertising to maximize your potential online.

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Website Design

No digital strategy is complete without a carefully crafted website. Your website is the home of your business online, and Koby and our team can work to ensure your site is fully optimized for both laptops and mobile devices.

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Content Marketing

Whether you’re talking about social media posts, blog posts, or your web pages, content marketing plays a role in all digital marketing channels. Koby works with our content team to create an array of brand-unique content crafted to convert.

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Business Consulting

If you want to take your business to the next level, let Koby put his management, business, and digital marketing skills to work guiding you through any challenges you may face along the way. You can count on Koby’s expert consulting.

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Why Hire Koby to Provide Your Digital Marketing?

Koby has extensive experience as a digital marketer, providing years of expert guidance and world-class digital marketing services to businesses in a wide range of industries. Dedicated to utilizing only the best and most up-to-date strategies and tools in his digital marketing efforts for clients, Koby always stays informed on the latest developments in technology. You can trust him to tell you the truth rather than just what you want to hear, and he will work with our team to get to the root of any problems. For a digital marketing strategy that will help your business achieve its goals, Koby is the help you need.

How Expert Digital Marketers Like Koby Can Benefit Your Business

Traditional marketing isn’t enough if you want your business to thrive and grow in the internet era. Internet marketing is an essential part of business today, and you need access to effective digital marketing positions to ensure your business can access the potential customers it needs to stay profitable. A digital marketer like Koby can provide the following benefits for your business:

  • Enhancing Brand Awareness – Your brand is the face your company shows to the world, and we can help ensure both that your brand is representative of your intended character and values and that your brand is seen by more internet users.
  • Fostering Customer Engagement – A customer knowing about your brand is one thing, but engagement with that brand is what you really want. We can create content that encourages users to interact and reach out, increasing the likelihood of a lead.
  • Gaining Sales and Leads – With more awareness of your brand and more engagement with that brand comes an increase in leads for your business. To put it another way: the more users that know about and interact with your business, the more sales you’re likely to see.
  • Growing an Online Audience – To reach your full potential online, you need to be able to grow an audience of people interested in your goods or services, with that audience being loyal and receptive to new products and promotions. 
  • Expanding Into New Markets – With the right online audience, you can expand into new markets with much less risk and much higher chance of robust growth.
  • Accessing Your Target Audience – Internet marketing allows you to target customers with more precision than any other type of advertising. You can use careful targeting to serve your advertising only to users who are likely to engage.
  • Relying on Data-Driven Strategies – Another key benefit of digital marketing is the high level of data available about the results of any given campaign. We can use this data to create an effective digital marketing strategy for your business and to adapt that strategy as results are generated.
  • Seeing Measurable Results – With the right marketing strategy and digital marketing techniques, you can see a real impact on your bottom line.
  • Identifying the Right Digital Channels – Some companies can revolutionize their business with video advertising on social platforms, while others may see more benefits from a careful content strategy. Koby can work with you to determine the right marketing channels.

Increase brand awareness and engagement using customized, flexible strategies with help from our marketing professionals, guided by Koby and Mauricio Piña. We can follow our tried and tested marketing process to maximize your potential in the digital world.

How to Choose the Right Digital Marketer for Your Business

Choosing the right company to provide your digital marketing efforts can make a big difference in the ongoing success of your business. When it comes to deciding which digital marketer is right for you, you can start by asking your network for any recommendations. You can also look online for marketing companies in your area. Be sure to check reviews and client testimonials. You will also need to confirm that the company provides all the services you need: do you need SEO and content marketing or social media marketing? Maybe all three? You should also talk to any candidates about their fee structure to ensure it will fit your budget.

Digital Marketing Frequently Asked Questions

“Digital marketing”, also called online marketing, is an umbrella term that covers a wide range of different services and professionals. This might include SEO specialists focused on search engine marketing, social media managers focused on marketing on social media channels, content marketing specialists focused on creating effective content, web designers focused on creating optimized websites, and more. Koby plays a role in each department, with his key responsibilities being in team coordination and sales.
While it may be possible for you to manage your own advertising without help from a marketing company, it’s important to remember the potential drawbacks: first, you may still wind up paying a fair amount for marketing if you have to manage your own company marketing department. Unless you’re willing to invest in that department, you won’t have access to the same tools, experience, and results as a team of expert marketers. In the long run, you can save money and increase profits with a third-party marketer.
Seeing results from a successful online marketing strategy can take some time. Depending on the type of campaign, the investment, and your pre-existing online presence, it could take anywhere from six to 18 months for our digital marketing tactics to start to produce visible results.
Our primary point of reference for measuring the success of our online advertising efforts is contact between the brand and potential customers. This might include things like phone calls, website clicks, and other types of customer behavior.
For some businesses, it will make the most sense to carry out a campaign that combines pay-per-click (PPC) campaigns with inbound marketing, or marketing focused on creating useful content. However, this approach won’t be right for everyone. Our digital marketing experts can help you determine which types of digital marketing channels will best suit your business, whether that means just web design, design and ads, or some other combination.
Our digital marketing services are carried out by a number of different teams made up of highly capable and experienced digital marketers. Overall, your campaign will be guided, and your communication with our team will be facilitated by a member of our Client Support and Success Team.
Marketing automations are the new frontier of digital marketing. These are systems that automate certain functions, allowing team members to spend more time on skilled work. We have a marketing automation coordinator who manages this implementation. While we prioritize automating simple processes when possible and appropriate, you can rest assured that your marketing efforts will be carried out by real marketing experts.
Our content team is highly skilled in crafting compelling, helpful, and brand-unique content in a variety of formats. This primarily includes website pages, blogs, articles, FAQs, and social media posts, but we’re also ready to help you with video marketing, television advertising, and email marketing campaigns. We can help you decide on the right content marketing strategy for your business.
We use a host of digital tools to monitor site performance and discover important customer behaviors. We use tools to monitor things like the number and origin of clicks on a given webpage, as well as the speed and efficiency of our sites.

ABOUT US

Koby is a proud member of a robust team of digital marketing experts. Learn more about what sets our company apart from the competition.

TESTIMONIALS

We have a proven track record of happy customers and strong relationships, but you don’t have to take our word for it. Check out what our clients have to say about us.

WORK PRODUCT

Over the course of our decades in business, we’ve gathered hard-earned experience and insights on digital marketing. Here you can see our work and case studies.

Book Strategy Session

Want to get ahold of our team? Give us a call to set up a strategy session with our experts.

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