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Mauricio Piña

Co-Founder, CTO

Brownsville, Texas, USA
  • BBQ Master
  • 1000+ Hours on Elden Ring
Throughout his life, Mauricio has been a hard worker, starting his first business when he was just 21, straight out of the Navy. He later became the Lead Tech at TSEG (The Search Engine Guys), before contributing his skills as a CTO at Texas marketing firm Imagine It Studios. In 2016, he joined forces with fellow Imagine It marketing expert Stephanie Hawk to found Cobalt Digital Marketing. Today, he contributes his wealth of marketing knowledge to our team as our CTO, helping steer the ship from the Technical Development Team up.

Mauricio’s Background

Mauricio was born in Brownsville, Texas. After high school, he joined the Navy and spent his time working on F/A 18 Super Hornet fighter jets. While in the Navy, he spent two years studying electrical engineering. After his time in the Navy, Mauricio returned to the Rio Grande Valley and officially started his first business. He soon moved to Austin, where he worked with several start-ups, eventually moving into the digital marketing space. In 2016, he founded Cobalt Digital Marketing and moved back to Brownsville to be closer to family and give back to the community. He currently serves as a board member for cdcb.org, a nonprofit focused on affordable housing. He’s also the president of RGV Dads, a growing nonprofit that supports and connects fathers across the Rio Grande Valley.

On His Own Time…

Mauricio spends much of his time providing guidance and hands-on assistance to our team, but in his off hours, he can be found barbecuing up delicious meals for his family and friends or fishing in the water around South Padre Island. He’s also an avid video game enthusiast, enjoying role-playing games and first-person shooters, with a particular passion for Elden Ring. He and his wife live happily together with their 11-year-old daughter Amberlee, along with their cat and Beta fish.

Why Digital Marketing 

“What drew me to the marketing industry is my passion for technology, particularly helping small businesses understand and use technology to help them grow.

I've always had a passion for all things digital. I have always been a problem solver, and to me, digital marketing is like a big problem to solve for a business.”

Why Cobalt?

“Stephanie and I founded Cobalt because we had gained experience working at different agencies and wanted a chance to put our own touch to it. I have always wanted to be a business owner, and I wanted to use technology to help business owners. Stephanie and I had worked at digital marketing firms for so long, we decided to start our own.”
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How Mauricio and Our Team Can Support Your Business

Paid Advertising

Paid advertising, including Google Ads and ads on Meta’s social media platforms, is becoming increasingly common on digital channels across the web. Mauricio and our team can help you harness the power of a successful PPC campaign.

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Search Engine Marketing

Search engine optimization (SEO) is the backbone of modern digital marketing strategies, with search engine marketing being a key tool in online advertising success. You can rely on our SEO experts to optimize your content.

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Website Design

Many digital marketing efforts are interdependent upon each other. One of the most important aspects of online marketing is your website. Mauricio works with our site design team to create brand-unique sites optimized for laptops and mobile devices.

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Social Media Marketing

From TikTok to LinkedIn, everyone is on some kind of social media platform. Our team can help you identify the right social media channels for your marketing campaigns and help establish a brand-loyal audience of engaged followers.

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Content Marketing

From blogs on your website to video advertising on social media, Mauricio and our content team are highly skilled at crafting compelling, useful, and authoritative content to help establish and grow your brand online.

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Business Consulting

With years of experience in marketing and management, our business consultants are ready to help you overhaul your business. Whether you need to meet a specific challenge or you just want to see better results, you can count on us.

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Why Hire Mauricio to Provide Your Online Marketing Strategy?

Mauricio has considerable experience as an online marketer and business owner, and he can put his skills to work overhauling your online presence. Mauricio is highly trained and skilled, allowing him to provide expert guidance to both our teams and our clients. Technology-obsessed, Mauricio is always looking for the next development in tech and marketing, keeping an eye out for opportunities for our clients. Mauricio is committed to going above and beyond for our clients, and he’s ready to help you achieve your online marketing potential.

How Expert Digital Marketers Like Mauricio Can Support Your Business

While traditional marketing was once enough to facilitate customer outreach, that is no longer the case, as customers increasingly turn to the digital world to make purchasing and hiring decisions. Internet marketing is now essential for business success, with digital marketing campaigns meaning the difference between growth and failure for countless businesses. Consider hiring a digital marketing agency today to see the benefits:

  • Maximize Business Growth – With an effective digital marketing strategy, you can grow your business, adding products, services, locations, or simply a wider customer base.
  • Access Your Target Audience – Online marketing campaigns allow for a high level of audience targeting, allowing you to access the most robust leads and potential customers.
  • Expand Into New Markets – A digital strategy can be the key to your next expansion project, allowing you to build a customer base in a new market.
  • Identify the Right Digital Marketing Channels – From posting by business social media accounts to content on your own website, we can help you identify the most effective online marketing channels to maximize your ROI.
  • Enhance Brand Awareness – With the right digital marketing techniques, you can establish your brand identity online and increase brand awareness and familiarity.
  • Foster Customer Engagement – Our social media managers and content marketing specialists are highly skilled at crafting content that encourages users to interact with your business.
  • Rely on Data-Driven Strategies – We rely on a host of analytics tools to monitor and adjust our digital marketing tactics and campaigns as needed.

See Measurable Results – You don’t have to rely on high-tech marketing tools to see the results of online marketing: you should see visible results for your business.

Digital Marketing Frequently Asked Questions

Digital marketing, also called online marketing, is a method for increasing business reach and success through online advertising on digital platforms. Unlike traditional advertising and offline marketing, digital marketing allows for interaction with your target customers, giving business owners the chance to build an engaged audience online.
While some businesses will benefit greatly from a combination of pay-per-click (PPC) ads, social media campaigns, and a robust content marketing strategy, many will be more suited to just one or two of those services.
While digital marketing can be a powerful tool for growing your business, it may take some time to see results. Depending on things like the type of campaign, your type of business, and your pre-existing online presence, it could take anywhere from six to 18 months to see results from digital marketing campaigns.
Our content team is highly skilled at navigating content management systems and creating helpful, engaging, and brand-unique digital communication that can effectively grow your reach online. Our usual content includes things like social media posts, blogs, articles, FAQs, and webpages. In addition, we can help you with video marketing, email marketing, and other inbound marketing campaigns.
Our team relies on hard-earned SEO skills and a suite of web analytics tools to carry out our SEO work. Our team is highly experienced in conducting keyword research and determining high-value terms, guiding our content team through the creation and posting process. We also monitor metrics like organic traffic and leads to help inform our SEO strategies.
Automations are the new frontier in digital marketing, and we are on the cutting edge of this field. We prioritize automating simple, repetitive marketing tasks, enabling our team members to spend more time on skilled work. However, you can rest assured that your marketing efforts are carried out by one of our highly skilled marketing professionals.

ABOUT US

Mauricio is a proud member of a robust team of digital marketing experts. Learn more about what sets our company apart from the competition.

TESTIMONIALS

We have a proven track record of happy customers and strong relationships, but you don’t have to take our word for it. Check out what our clients have to say about us.

WORK PRODUCT

Over the course of our decades in business, we’ve gathered hard-earned experience and insights on digital marketing. Here you can see our work and case studies.

Book Strategy Session

Want to get ahold of our team? Give us a call to set up a strategy session with our experts.

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