866-774-8130
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William is a versatile professional with expertise in a variety of fields, particularly mechanical engineering and business administration. While still in college, he started work as a Program Coordinator and Mechanical Engineer for Expanding Frontiers. Soon after, he founded Embedded Inc., a medical device start-up aimed at non-invasively monitoring fall-prone patients. In early 2025, he joined our team here at Cobalt Digital Marketing as a Client Success Coordinator and Operations Analyst, and he is a key part of our team connecting clients with the complex world of search engine optimization (SEO).
William was born in New Braunfels, Texas, with his family moving down to Brownsville when he was just two years old. William stayed in Brownsville through high school, after which he moved to San Benito, Texas, still just a ten-minute trip from Brownsville: a true South Texan through and through. William earned his Bachelor of Science in Mechanical Engineering and his Master’s of Business Administration, both from the University of Texas Rio Grande Valley.
When he’s not working with the team here at Cobalt Digital Marketing to help our clients achieve their business goals, William enjoys spending his time playing guitar and video games. A passionate music fan, William’s favorite genres are rock and metal, with Avenged Sevenfold, Metallica, and Ghost being some top artists in his book. In video games, his tastes run toward open-world role-playing games, particularly Fallout and Elden Ring.
“I find Digital Marketing to be very interesting and impactful. The services we provide not only help businesses gain insights but also help them acquire the tools needed to develop strategies to continue growing.
I really enjoy both Client Success and Search Engine Optimization. With Client Success, I feel I can really dive into project management while also working closely with the team to ensure our clients are happy with our work. With SEO, I get to work with data and see how we can optimize each site for our clients to help improve search results. I enjoy both because I feel like I am involved with our clients and help contribute to our overall mission.
“I joined Cobalt when Client Success Coordinator Sebastian Melendez reached out to me with an opportunity to join Cobalt's CSS team. After speaking with Sebastian and Koby, I was drawn to Cobalt's work ethic and values. I could tell that this was a team that was not only focused on delivering high-value services to clients, but was also dedicated to fostering a positive company culture.
I enjoy working for Cobalt because I feel that we have great company culture. I feel like I can reach out to all team members, including my boss, very easily and discuss new ideas with them and get honest feedback. Additionally, every team member contributes directly to our mission, allowing us to all have a direct impact on our projects.”
5415 N. McColl Rd Suite 109
McAllen Texas 78504
866-774-8130
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